04 Dec 2017

Upcoming Gadgets and Technologies to Change the World

Oculus Rift

Digital technology has come a long way through all leaps and bounds over the past five years. Cloud computing, smartphones, and multi-touch tablets are the innovations which revolutionized our personal and work life. Well, it’s just a beginning. Technology will get even better. In the near future, we could lead a life just like in sci-fi movies.

 

Here’s is the rundown of top 10 real-life, upcoming gadgets and technologies which will change the world.

Google Glass

Augmented Reality is already here in the forms of simulated education and experiment app. But Google has taken multiple steps ahead by launching Google Glass. Theoretically, you can view your texts, social feeds, Google Maps and navigate through GPS. You can also get updates on the ground. Currently, it is offered only to some developers at $1500. But other tech companies are working and trying to build an affordable variant for commercial sales.

Form 1

3D printing could forge any digital design into a real-life product. It is nothing new for the mechanical industry but a 3D printer is surely a revolutionary idea. Everyone can create their own product with their unique design and you don’t need any approval from any company. Even Aston Martin in a James Bond movie was a 3D printed product which was crashed for a scene.

Form 1 is a personal 3D printer you could buy at $2799. It seems a very hefty price but you can produce your own prototypes with it. Imagine a day when any professional can mass produce their own physical products without any limits.

Oculus Rift

Oculus Rift is a 3D headset which would bring virtual reality to life. It allows you feel that you are actually in a video game mentally. In its virtual world, you could view the world in HD display with very low latency by just turning the head around. Several premium products can do the same but Rift gives that experience at just $300. It is the beginning of next-gen gaming revolution.

The world is bombarded with VR gadgets. So, the timing is right to be immersed in the whole virtual world. Oculus Rift is the first step to reach such level of realism.

Leap Motion

The concept of a multi-touch desktop is miserably failed because hands could get too tired for long use. But Leap Motion could come with a more innovative idea. You can control your desktop with fingers, without having to touch the screen.

Unlike a usual motion sensor, Leap Motion enables the user to zoom in the photos and map, scroll a web page, sign documents and also play FPS game with just finger and hand movements. A smooth reaction is a very important part of it. This future tech could be yours at just $70. You could buy a PS3 premium game title for this price. If it could work with Oculus Rift, it could definitely give a great makeover to your real-time gaming.

Smart Things

In most devices, the existing problem is that they work standalone and it needs effort for tech leaders to partner with one another and build products that can connect to one another. With Smart Things, you can make every digital to connect together, whether digital or not. You can easily get your humidity, vibration and pressure sensors, and smoke alarms to detect things and alert you by using your smartphone.

You can also track who has been in your house, turn the lights on when entering the room, and shut the doors and windows while leaving the house, all with a gadget which could cost around $500.

Eye Tribe

Eye tracking has been discussed actively by tech lovers already but it is not that simple to implement. But it is not so for Eye Tribe. They created a technology successfully that can let you control the tablet, play flight simulator and even play Fruit Ninja with just eye movements.

Basically, it’s just an eye-tracking technology which can be combined with a front camera and some serious computerized algorithm. In LeWeb, a live demo was done this year and we may see it in action in future. The company is still looking for partnership to bring this tech to the market.

Firefox OS

As we all know, there is no competition for Android and iOS. But both of them have their own policies and rules which inhibit the developers and their creative efforts. Since then, Mozilla decided to develop a new mobile OS from the very beginning, which will focus on freedom, true openness, and user’s choice.

It’s Firefox OS which is built on Gecko, Gonk, and Gaia software layers. It means it is completely open source and carries HTML5 and CSS3 technologies.

Developers can debut apps without blockade of needs set by stores. Hence, users could also personalize the OS as per their needs. Currently, it is available for Android-compatible devices. It can be used to do basic tasks that you do on Android or iOS devices, such as browsing the web, calling friends, playing games, etc.

Project Fiona

Razer’s Project Fiona is supposed to be the first generation of gaming tablet. It is seriously built for hardcore gaming. Tech companies might also develop their tablets that are dedicated to gaming. It features Intel Core i7 CPU to play all the PC games you love at the palm of your hands. Razer has developed user experience just on the tablet, along with magnetometer, 3-axis gyro, accelerometer and multi-touch UI.

Parallella

It will clearly redefine the way computers are made. It is simply a supercomputer for all. It is a power-saving computer built to process complex program efficiently and simultaneously. It will make holographic heads-up display, real-time object tracking, and speech recognition even smarter and stronger.

Driverless Car by Google

We all have imagined driverless car to be real someday. Finally, Google has made it happen. It works on artificial intelligence which gets input from video cameras in it, a sensor on the top, and some position sensors and radar in various positions of the car. A lot of research and development has been done to imitate the human intelligence.

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01 Dec 2017

BENEFITS OF A DEDICATED HOSTING SERVICE

Managed Hosting

As far as hosting goes, both small and large business have a lot of options to choose from. One of the most common options is shared hosting where the resources of a single server are shared among various websites. But if your business requires more power and resources, you can go for dedicated hosting. With this option, you rent a dedicated server, and all of the resources of that server will be dedicated to your website. Given below are some advantages you can enjoy if you go choose a dedicated server.

1. Server resources

The first major advantage is that you can use all of the resources of the server. Other websites won’t compete for the resources of that server. So, your website won’t slow down no matter how much traffic it gets. So, this is one big benefit that you can enjoy if you choose this route.

2. Performance and security

As far as performance and security goes, you can get maximum uptime. Often, shared hosting is an ideal choice for websites that have low to medium traffic. On the other hand, if you get a huge amount of traffic, you can’t rely on this option as it won’t be able to provide you with the right speed.

Aside from this, you will get maximum disk space. Moreover, you will get better security, which is more important if you handle sensitive transaction over SSL or FTP.

3. Flexibility

You have the freedom to customize the server based on your own needs. You won’t be limited to specific apps, OS or other stuff. You can customize the server if you want to. You can use all of the apps you need to meet your needs. Other hosting options can’t provide you with this flexibility.

4. Unique IP address

Your server will have its own IP address. On the other hand, shared hosting won’t give you a unique IP address. Your website or blog rank may be pushed down if other sites on the same server do something that is against the policies of a search engine. Dedicated hosting is really important for you if you have a big e-commerce store to run.

Each server has its own unique IP address. With shared hosting, that means that you are also sharing an IP address with multiple other websites. If one of your neighbors is a spam site or an adult site, this could mean having your websites’ rank pushed down.

5. Maintenance

If your business needs a dedicated server, you won’t have to worry about maintaining the server on a regular basis as this will be on your provider. So, you can get the highest ROI while spending no time on the upkeep of the equipment. The service provider will keep on updating the server based on your needs.

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30 Nov 2017

Ways You Can Grow Your Creativity Using Technology

Technology

Ever pondered on whether you can grow your creativity using Technology? You can tap your creative side in the below ways and technology can help you to grow in ways I have mentioned. Without technology in this modern day, life is meaningless. It has reached every sector of the world. So you need to keep yourself updated in your niche as well as the technology niche.

Here are a few eye-provoking ways: Can you relate? Read on to find out.

1) Music Composition

Do you have a yearning for music? You can download tabs, lyrics and compose music with voice using suitable software and play it in a concert while you go live as well. It will help you keep in track and any mistakes can be covered up. That way you are bound to be a success. People will love your show and you will be in demand.

2) Online Art Exhibition

Everything can be digitized now. Get those paint, water colors and drawing board and create some beautiful art. With Adobe Photoshop you can give further shades and change colors according to your taste and give a finishing touch to the art. Then sell it in an online art exhibition.

3) Creative Writing

Anyone can start writing creatively provided they read and write enough. Plot a story – take one or two days and then start writing. Everything will work out fine so long you plan everything about when you are going to finish your great piece of work, when you are going to sell and publicize it. Don’t give up – keep hanging on. As for the selling part and publicizing, Amazon would be a great place.

4) Photography

Photography is a great creative hobby for anyone. You learn to take photographs in enough light or with your camera’s flash light at night. Once you have the photographs computerized, you can further refine face shapes and colors, body shapes and colors and background colors using Adobe Photoshop. And finally print them out if you like.

5) Making handicrafts

Handicrafts can be made out of wood, bamboo, jute and cotton. They can be of various types depending on your taste for instance, smaller versions of real life objects such as, toy dolls, toy rickshaws and others such as, a handbag, money wallet, a picture with a village scene, boutique T-shirts etc. You can sell these in an appropriate online shop.

6) Making Blended Tea

Get different blends of tea leaves and try one day two blends, another day another two different blends and the third day three blends. And actually boil them in a tea pan. After boiling is done and tea leaves are removed, add sufficient milk and sugar and find out which day’s blended tea you liked the best. Have that more often and feel great. You can make a video of blended tea made by you creatively and embed it in YouTube.

 

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29 Nov 2017

4G Mobile Broadband on The Tube from 2019

For Tubes?

Travelers on the London Underground may be able to access 4G mobile broadband services on the Tube from 2019, after Transport for London (TfL) announced that it will tender for a system-wide 4G mobile network in early 2018, following a successful pilot build.

The pilot network was deployed on the Waterloo & City Line – London’s shortest Tube line, which acts as a shuttle between the mainline rail hub at Waterloo and the City of London. It was built during the summer of 2017 primarily to demonstrate that it will be possible to provide coverage for blue light services using the future Emergency Services Network (ESN) in the event of an emergency.

The main purpose of this network build was not to show that 4G can function on the Tube – as TfL CTO Sasha Verma commented at the time, there is no technical concern that the service will not work – but to find out how quickly and easily the infrastructure can actually be deployed in
the cramped confines of London’s Victorian tunnels.

With TfL obliged to have network coverage on the Tube as part of the delayed Emergency Services Mobile Communications Programme (ESMCP) after the existing Airwave terrestrial trunked radio (Tetra) network is turned off, the organisation will also seek to get the best value
out of its new asset by opening the network up to the public, generating commercial income for TfL that can be reinvested in its services.

“The success of this trial shows that we are on track to unlock one of the UK’s most high profile not-spots and deliver 4G mobile coverage throughout our tunnels and Tube stations,” said Graeme Craig, director of commercial development at TfL.

“This is great news for our customers and will also help us generate vital commercial income to reinvest in modernizing and improving transport in London.”

London’s recently appointed chief digital officer, Theo Blackwell, added: “This is a brilliant initiative and part of our work to improve connectivity at home, in our high streets, public spaces and across the transport network. TfL’s innovation shows we can make a real difference and benefit Londoners through using city-wide public assets in a smarter way, starting with the Tube.”

Even though the ESN is EE’s project, all four of the UK’s mobile network operators (MNOs) took part in the network design and build, but within the help of O2 and Vodafone, the pilot also tested making data calls from one station to another without dropping reception. This was done outside working hours.

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27 Nov 2017

HOW TO FIND THE BEST WORKPLACE TEAM

The Team

In today’s world, working in line with a team of good employees is important if you want to attain success. Good employees will keep your business afloat in a variety of both predicted and unforeseen situations.

  1. Use Social Media
    Facebook, twitter, and other interactive platforms have not only changed how we do business but have also transformed how companies recruit employees now days. Hiring managers and recruiters are increasingly using social platforms to search for talent. You should also use these platforms to find employees as well. Use social media targeting features to reach people who match the talents, region, and even hobbies that you require.
  2. Leverage On The Recruitment Organizations
    In-house recruiters are relying on recruitment agencies to fill vacancies. Recruitment organizations align their support with your goals and help you cut costs that you would otherwise spend on conventional methods of hiring and recruiting candidates. If you are looking for IT professional, for instance, you can partner with IT recruiting agencies to ensure you get exceptional IT experts.
  3. Break Geographical Boundaries
    The world has evolved, and geographical limitations should not stop you from getting the employees you want. Technology lets you connect with people around the world. Use it to look for employees beyond your locality.
  4. Use Your Current Team to Mine New Talent
    Your employees know everything about your company and can give potential candidates a real insight to your business. They understand your company’s values and expectations and will help you bring in people with the necessary experiences and expertise.
  5. Figure out What Positions Job Seekers Are Looking For
    When posting a job opening, you want to make sure what you post compliments job searchers needs and ambitions. A simple research online and offline will help you know what job searchers want and help you come up with titles and content that match what most job seekers are looking for.
  6. Use Mutual Connections
    Use your colleagues, former colleagues, and friends to get new talent. Those close to you know more about you and your company and will recommend the right type of candidate who would help you enhance productivity. Use mutual connections to learn more about a candidate. This will not only help you get competent employees but will also influence and motivate employees to live up to their reputation.
  7. Use Emails
    Email communication has become an integral part of the recruitment process, and more recruiters are embracing it. When it comes to emails, job seekers are incredibly responsive and are more likely to pay attention to what you are saying. Use emails to reach the candidates that you need.
  8. Contact Previous Candidates
    Don’t let the resumes and data of previous candidates collect dust in your desk drawer. Use them. Previous applicants can be turned into a talent gold mine. They know about your company and are interested in working for you. Contact them.
  9. Target Your Rivals’
    If you are in an industry where there is stiff competition, poaching for talent can help gain an edge. A recent study reveals that employees who are contracted to work for an organization that competes with a former employer come in with enhanced energy and motivation that translates to increased productivity.
  10. Use Paid internships
    Investing in paid internships will help you lure the brightest and most talented candidates available on the job market. Internships allow you test the waters and help you identify which of the interns suits your needs and wants.
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24 Nov 2017

DIGITAL ECONOMY

Digi-edge

A successful digital economy needs a thriving base of digital startups, but more importantly it needs established companies to become more digital. Research by the Confederation for British Industry (CBI) shows that poor technology adoption by businesses is at the heart of the UK’s productivity gap.

This isn’t about firms being leading-edge adopters of new technologies such as artificial intelligence or internet of things, it’s about investing more in well-proven, established technologies such as mobile, cloud and e-procurement.

Shockingly, the CBI’s report said that UK take-up of enterprise resource planning (ERP) and customer relationship management (CRM) – two of the most basic, fundamental software building blocks for any modern organisation – is lower than it was in Denmark in 2009.

At the recent CBI conference, prime minister Theresa May challenged UK businesses to “embrace technological change”. In response, CBI director general Carolyn Fairbairn said government has a responsibility to “create the right backdrop for firms to invest”. Both are correct.

Outside of a relatively small number of innovative UK companies, there is an enduring technophobia that holds back British business and our digital economy. CEOs might have come to love their iPhones, but they are still reluctant to invest in the systems and skills needed to make their companies into digital exemplars. And post-Brexit, we really will need to be a country of digital exemplars.

The UK tax regime is still biased towards investment in goods and machinery – the heartland of a 20th century manufacturing base. There are fewer incentives to encourage spend on software and IT skills – the core of a 21st century digital world.

It will be great for Britain to be a global leader in tech startups. It will be even better for our global competitiveness if we can incentivise all businesses to become leaders in technology adoption.
What do you think about the Kenyan Digital economy is vision 2030 enough or what do you think the Kenyan techies needs to do?

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23 Nov 2017

PLANNING IS ONLY HALF OF THE BATTLE

Are You Ready ?

You’ve planned your day. The schedule is set. You’re ready to do this, right?
Not yet, according to Craig Jarrow, author of the blog, Time Management Ninja. You also need to PREPARE.
“Planning is good… knowing what you need to do is a great first step,” Jarrow says.
“Preparation is even better… it readies you to actually do your work.”
Think of planning as the first phase and preparation the second. Here are six tips Jarrow offers to help you with preparation:

  • Do it the night before.
    Preparing the night before allows you time to get everything organized and take care of any missing pieces. Waiting until the “day of” can lead to a last-minute scramble (ever scrambled to find a missing item on your way out the door?).
  • Do it well in advance whenever possible.
    This is especially important when preparing for a big event. Gather materials several days beforehand. Getting everything together early allows more time to remedy any unforeseen issues.
  • Do the (pre) work.
    Preparation is all about doing as much of the work as possible in advance. Read the materials, review the data, and practice the activity. When the time comes to do the work, you’ll be ready.
  • Save time.
    Don’t allow yourself to believe you don’t have time to prepare. Good preparation saves time by reducing errors and helping to prevent the need to re-do mistakes. It also shortens activities. For example, a well-prepared meeting takes less time to conduct.
  • Reduce stress.
    Being prepared means being confident. That means less for you to worry about, which reduces stress.
  • Make it a habit.
    Practice preparation part of your lifestyle, rather than just on occasion. You’ll reap the benefits every day.

At Kemnet Technologies we have all the tools that you need to put your business into the eyes and minds of your clients. From domains , unlimited branded e-mail accounts, Webdesign, Best Hosting Packages, and Digital Marketing.

Get Started Now.

Visit our Website at KEMNET.CO.KE!!  and get the best deals on the above services.

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22 Nov 2017

Cloud security tools and vendor perspectives

Cloud Security

Amazon, Google and Microsoft continue to pump out features that reinforce their varying perspectives on public cloud security, but they still don’t solve one of the biggest threats to cloud workloads.

The so-called Big Three cloud vendors have added a host of features this year to help users protect their workloads against threats, with slightly different approaches that highlight their products’ maturity and their own technological and cultural pedigrees. But one of the biggest obstacles to lock down workloads on these platforms persists: the customers themselves.

Security remains a top priority as enterprises evaluate a move to the public cloud. There are still scenarios where the cloud is unacceptable, particularly at corporations where data residency and other governmental restrictions are paramount, but by and large security is no longer a reason to reject a move to the cloud. In fact, the security practices and staffing behind these platforms are superior to what enterprises have built internally, according to most industry observers.

According toTim Prendergast
CEO and co-founder, Evident.io, “[Cloud] providers are innovating piece by piece, as they learn more about what attackers are doing to compromise workloads.”

Amazon has progressed the farthest to improve security, simply because Amazon Web Services (AWS) was first to market and lacked many of the tools to track and manage resources that are layered on the platform today. Once found mainly in startups, AWS is now commonplace at large enterprises due in no small part to upgrades of its cloud security tools in the 11 years since it began selling storage and compute resources.

Over the years, AWS has added identity and access management, configuration rules and other policy controls that have become common practice in the cloud. Many of its latest security upgrades reflect the platform’s maturity, with incremental improvements such as tighter integration with other AWS tools. Now, Amazon’s latest steps aim to protect customers from their own mistakes.

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21 Nov 2017

WEBSITE MAINTENANCE

Maintenance

Owning a website comes with certain responsibilities. You can’t just build it and forget it. Well you can, but regular website maintenance is a must if you want your site to be successful. Regular maintenance can:

  • Keep your site secure. Websites get hacked, and hacked sites lose visitors and traffic.
  • Prevent you from losing everything by keeping a regular backup schedule.
  • Prevent disgruntled users because something doesn’t work or you provided a broken link.
  • Keep regular visitors happy by giving them fresh, updated information and exciting news.

There are all kinds of things that need to be done when maintaining a website. Whether you decide to do these yourself or hire out the work, it still needs to be done.

Here’s a quick list to get you going on keeping your website humming:

Keep secure: monitor for malware, viruses, hackers, and errors

Hackers don’t usually announce themselves on the front page of your website. You could be infected and not even know that your site is being used to send spam emails or links to nefarious parts of the web. Setting up a regular monitoring service will ensure that if you do get infected or have site errors, you can fix them fast.

Keep a regular backup schedule

Backing up your site is something that should be done regularly, especially for those who update their site often. Things happen. Do not expect your web host to be keeping a scheduled backup for you. While they may be, it could be old, and not on track with your latest site updates. If the server crashes for some reason, or your site gets hacked, or you make some major mistake, your edits could be gone.

Keep updated: Software

Most websites are built on a content management system, which means it’s software that can potentially be exploited. We use WordPress for many reasons, but one is that it’s constantly being updated, improved, and made more secure. When WordPress releases a new version, it’s a must to update your site. Failing to do this leaves you vulnerable. Plugin
updates should be treated in the same way – all software updates are a form of protection.

Keep updated: Content

This isn’t strictly a maintenance issue, but we feel it’s so important to keep your site fresh and updated on the content front that we’re including it. A regular blogging or publishing schedule that pushes out relevant content will keep your returning visitors happy and engaged. The search engines will like you a whole lot more too. If there was one
piece of SEO advice we had to give it’s this: Publish relevant content, and publish it often.

There’s a few other tasks that we should mention too:

  • Check for broken links – nobody likes broken links. Nobody.
  • Check site speed. A fast site is a good site.
  • Track your site statistics. We set up Google Analytics on every site we build, but if you don’t check you don’t know.

Please visit our website at KEMNET.CO.KE!!  to get the best website for your business.

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20 Nov 2017

THE RISE AND FALL OF DIGITAL BRAND BUILDING

The age old phrase “the grass is always greener on the other side of the fence” is an apt starting point for understanding the hype behind digital brand building (and its gradual fall from eminence). Digital brand building is the most prominent of all the commercialization initiatives of the internet. But it wouldn’t have reached its current state without the explosive growth of the internet in the last 1980s / early 1990s. We suddenly got a new past time in our lives, which eventually became our life. From something that we use to spend 15–30 minutes in a day (by specially making an effort to connect wires, start up a modem, hear some nice whirring sounds etc.), we are now in a constant online mode (digital detox advice is becoming the next big occupation)

At its very onset, digital branding was aspirational for brands. It was a novel way of brand building on a medium that was slowly revolutionizing our lives (still primarily in terms of how we access and use information). The typical downside of any form of commercial initiative is its ability to reduce the lowest common denominator. From being a novel and aspirational way of brand building, digital mediums became the only way of brand building (and gave rise to the fancy catchphrase of “digitally native”).

Exclusivity has long been a key component of luxury brand building. But global surveys of luxury consumers (by different parties) now reveal that quality is a stronger influencer of purchase (rather than exclusivity). Have luxury brands accepted this new reality? They have not and are still struggling with it. Why did I bring up this concept of exclusivity at this point? A brand is not an isolated dimension anymore — it is a connected dimension.

A brand is now as much as where it advertises and communicates compared how its identity is and who are its consumers. @Tom Goodwin recently wrote about the “Democratization of E-commerce ”. This very concept of democratization can be extended to digital branding channels.

Consider the following facts from Adobe Digital Insights:

  • The average cost of a digital ad (now categorized separately for mobiles / laptops / iPads / tablets) has gone up by 12% in the last two years.
  • Brands have increased their investment in search advertising by 42% in the last two years, but the number of people visiting websites of brands through search advertising has only increased by 11%
    People are spending less time on websites than they did before (the reasons are muddled here but it could be a combination of more efficient and structured availability of information combined with the advent of apps)
  • The democratisation of digital channels as mediums of brand building is significant. The barriers to entry are significantly down (or are virtually non-existent). Instagram allows me to start a promotion using one of my recently snapped pictures for as low as $5 to reach an estimated 10,000 people. When the first banner ad debuted in 1994 as part of AT&Ts “You Will” campaign, things were neither this easy nor were they straightforward (and for good reasons). According to Joe McCambley, who created the banner ad, there was a reason behind the 44% CTR:
  • It was part of an integrated marketing campaign (with spends on TV, radio and print) that had $50 million in annual spends — the banner debuted 2 years after AT&T ran multiple spots using different scenarios but all culminating in the same holistic message of “You Will” — It was not click-bait and had a high level of in-built awareness and curiosity
    Way back in 1994, the AT&T team created a virtual reality tour of the world’s famous museums and loaded it on to the Arts section of Hotwired.com, which was were the banner ad appeared. Clicking on the banner ad opened up this magical experience, which again goes back to the fundamental premise of digital branding — building experiences (and not merely brands)
  • Supply was more than demand — There were only 6 global advertisers who lined up for running banner advertising on Hotwired.com. In Joe’s own words, “The supply of creative talent far outstripped advertiser demand. For about two years many of us in digital advertising created some of the most amazing experiences of our careers”
  • The three characteristics of success of the first ever online banner ad are exactly the three factors that have led to the slow demise of digital branding as a meaningful medium of brand building. The endemic factor that holds back the progress of the human civilisation is our constant need for copy-cat behaviour, displaying herd-mentality and getting easily influenced. Marketers are solely responsible for tipping the balance in favour of demand over supply. Quantity will never beat quality in any sense or dimension.
  • As the floodgates opened, quality of online advertising (aka as a primary influencer of digital branding) declined. What started off as a novel and unique method for building brands, quickly reduced itself to an array of sub-standard execution, misleading CTAs, overwhelming volumes, push marketing vs pull and a creator of a sense of paranoia among consumers.
  • Marketers and brand builders of all shapes and sizes now create online advertising and endeavour to build their brands digitally. Majority of it are laughable, embarrassing, silly, noise and annoying. Consider the significance of the following quote, which indirectly outlines why digital branding as a principle is a failure:
  • “Too often we tend to think of change in a very singular mindset, technology. But technology is not the real issue, not the root cause. It’s an effect, for sure… [but] the real driver of societal change is society itself, not your smartphone.” — John Hayes, ex-CMO, American Express
  • The fall from grace of digital branding is because of a complete misunderstanding or arrogance on the part of marketers on our ability to react and take back control. What has been happening since the time consumers have started realising the idiocy and annoyance of online advertising (aka digital brand building component):
  • Mad Robots, Farcical Digital Experience, Retargeting runs amuck — I couldn’t find a better way of writing this so have left the bullet heading unchanged. You can read the full article here
    More statistics can be found here but 11% of the global internet population is blocking ads on the web, which in itself is a growth of 30% from the previous year (2015)
  • More meaningful and deeper collaborations and partnerships — With the fallacy and waste associated with programmatic advertising laid bare, brand builders are increasingly getting into more controlled and careful collaborations with other brands. This is with the aim to develop more deeper and meaningful content with a win-win outcome for both parties
  • Global campaigns have not lost their shine when it comes to digital brand building, but localisation has assumed critical importance — The previous notion that the borderless nature of the internet will allow marketers to shove down the same set of images, video and sound across millions of consumers around the world has been quickly discarded. Digital brand building, and for the right reasons, has embraced the development and dissemination of more localised brand experiences. Apple’s localised carnival themed campaign in Brazil to push the iPhone 7 Plus is an example:
  • The language of online advertising has changed and so has the ‘offer’ available to brands — When we say ‘offer’ here, it actually means the redefinition of what constitutes an ad on online channels these days. Media owners and content creators have started offering brand builders the concept of ‘original content creation’. The fundamental reason behind this movement is to stop online ads from popping up (which can be ignored or blocked) but integrating brands into the storyline of entertainment (TV shows, movies, original streaming content etc.). There is a new definition of an ad doing the round these days, which advertisers need to get their head around
  • What started off in the early 1990s as an honest and highly creative attempt in brand storytelling and creation of branded experiences, is now under increased scrutiny from marketers (who has lost tonnes of money), consumers (who are dazed, confused and annoyed), regulators (who find advertising ethics and principles getting blurred), industry bodies (as they see the last visage of their control slipping away) and platform owners (who are now experiencing the adverse impact of earning money without any checks and balances).
  • The rise of digital brand building was due to an honest attempt by marketers to use the capabilities of the internet to enhance their brand messages. The fall of digital brand building is a failure of the whole marketing ecosystem, from which it will never recover.
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