11 Sep 2017

Cryptocurrencies are digital currencies

Cryptocurrencies are digital currencies in which encryption techniques are used to regulate the generation of units and verify the transfer of funds. The most famous is Bitcoin, but there are other cryptocurrencies emerging that present outstanding investment opportunities for the savvy. In this course, you’ll learn the instructor’s system for investing in altcoins, understanding how to turn the money in your hand into extremely valuable digital currency, that will give you a much higher return in the end.

  • Access 27 lectures & 2.5 hours of content 24/7
  • Choose the best starting point for cryptocurrency investment
  • Use Google to research the digital currency community
  • Estimate the true value of the entire market
  • Compare your own research to the relative position of a currency within its history & among other altcoins
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02 Sep 2017

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29 Aug 2017

You can make very good shopping bags from the Campign T shirts. Check out the video below…

The Country uses 24Million of them every year

Causing Major enviromental and Helath Problems

We dump 8 Million of Plastic into the Ocean every year

Banning plastic is a major step toward changing this

Kenya isn’t the first African Country to ban platic bags

CAMEROON, UGANDA, TANZANIA AND ETHIOPIA

Have all announced plastic bags bans

Watch the Video here https://goo.gl/wDNNvs

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26 Aug 2017

STATE OF DIGITAL (KENYA)

Digital marketing in Kenya,

To help my fellow Marketers and Entrepreneurs get ‘up-to-speed’, am sharing these Digital Marketing Stats I believe will help you make the best marketing decisions for your business.

  1. Mobile Landscape
    38.9+ Million Mobile Subscribers
    26.7+ Million Mobile Internet Subscriptions
    21.5+ Million Mpesa Subscriptions
    12.7+ Million Smartphone/Tablet Owners
    Sources: CAK and Safaricom
  2. Social Media Marketing Stats
    52% of companies say Facebook is the most effective social channel for customer engagement
    81% of Facebook’s audience in Kenya use mobile only
    86% of social media users want to and do follow brands on social platforms
    57% are annoyed with too many promotions by brands
    75% have purchased something because they saw it on social
    57% are more likely to buy from a brand they follow
  3. Social Landscape
    6.9+ Million on Facebook
    3+ Million on YouTube
    2.2+ Million on Twitter
    1.4+ Million on LinkedIn
    1.3+ Million on Instagram
    Sources:Facebook, LinkedIn, Nendo and Google

Social Media Marketing Tips:

  • Create a Marketing Calendar based on your consumer’s journey and business goals
  • Use Facebook and Other social media Channels to Build your OWN Database Audience.
  • Drive audiences to Mobile pages/websites to get better conversions and sales instead of  Social Post Engagements.
  • Use the Pareto principle when it comes to posting content 80%(engagement) and 20%(advertising) posts.
  • Use VIDEO posts for Increased Awareness, Engagement and Consideration.
  • Use Facebooks’ Audience Insights to better Understand your Customers Interests.
  • Understand your Customers path to purchase and Match your Facebook ads Objectives according to your own Business Objectives.
    • Brand Awareness
    • Clicks to Website
    • Website Conversions
    • Video Views
    • Lead Generation
    • Engagement
  • Improve your Relevance Score when advertising to reduce ad spend by
    • Being specific with your targeting
    • Considering your Ads image and message
    • Refreshing your Ads
    • Learning from Testing Different Ad angles
    • Avoid using offensive and misleading content (Click bait) 
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07 Aug 2017

This world is definitely a better place because of the Internet

The adventures of #GitheriMan The man, The myth, The legend

Mr Martin a.k.a the #GitheriMan singlehandedly kept the sipirits of our nation up during the election period…Of course because his other hand was occupied. . 

#OneLoveOneNation #TeamKenya #ElectionKe2017 #KenyaDecides

 

Below is some of the best meme’s from the Internet…..

   
   
   
   
   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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31 Jul 2017

How to Upgrade Your Small Business’s Website Through Purpose-Driven Design

Here are four simple rules to help get started.

Thankfully, we have (mostly) moved past the misconception that the job of the web designer is to simply make things “look pretty.” Web designers are certainly responsible for maintaining the aesthetics of any brand. But, the best designers know that their larger goal is to create a digital experience that aligns the needs of the user with the goals of the business.

Small businesses no longer have an excuse for providing their customers with subpar digital experiences. Regardless of your vertical or size, your business needs a solid central online hub for your customers. And while your website can be simple, it needs to be effective — a factor that largely relies on its design.

1. Educate the team on the ins and outs of your business.
When designing a website for a small business, everyone on the marketing team needs a solid understanding of the business and its verticals. It might be easy for designers to overlook this necessity and solely focus on more visual elements of brand identity, but it does a disservice to the end product.

This is especially true for B2B companies, which often offer complex products and services to multiple and diverse audiences. A designer can’t truly create an effective website without at least some working knowledge of how the business operates, what it offers and who it speaks to. Developing robust audience profiles of all the various end users of each site — consumers, business buyers, potential hires and other important stakeholders — will inform the structure and strategy for the design itself.

2. Identify clear goals.
Before anything else, ask a simple but critical question: What’s the purpose of your website? Hint: It’s not enough to develop a new website or redesign just because everyone else is doing it. You need to identify the goals that your website will accomplish.

No web project is a one-size-fits-all, and even very similar businesses can have vastly different requirements for their websites. What is the website supposed to achieve, and how will that inform its design? Many businesses are looking for conversions, or new leads. Others might prioritize educating their audience above lead generation. Some just want a sexy website — a place to excite customers and show off the brand. Whatever these goals are, they need to guide every design decision down to the smallest incorporated elements of the site.

These goals need to be clear and measurable, tied to the mission of the business. And while a website can have any number of these, it’s important that they don’t conflict — otherwise, all will fall short.

3. Map out the user journey.
Now that you have defined goals as guideposts, it’s time to put yourself in your site users’ shoes. Where are they coming from — a Google search, a pay-per-click ad, an email marketing campaign? And what are the relevant keywords that will capture their attention and motivate a click?

And then once they arrive at the website, what messaging do we want to deliver? What do we want them to do? If your target audience has multiple segments, then each persona might have a different user journey or pathway. For example: a business in the healthcare industry might primarily cater to a) potential patients that are searching online for a particular practice or specialty area, but must also accommodate b) healthcare professionals that need to use the website every day to do their jobs, c) potential job seekers that want to browse opportunities at the organization and d) investors that need access to the company’s latest financial reporting documents.

4. Prioritize and simplify.
With a roadmap solidified for your end users, the next step is to guide them to exactly where you want them to be. Good user experience is about simplification — which sometimes means eliminating extraneous content. Behavioral science shows that it’s easier to guide users along if they have fewer decisions to make. If you want your customer to download a whitepaper, for example, don’t clutter the page with other options or calls to -action. A best practice for designers? Limit the number of elements in navigation menus and page layouts to seven. Any more, and you’ll confuse the calls to action you want to convey.

Additionally, highlight these calls to action by making them stand out on the page. We’ve all been distracted by the bright red notification on Facebook, or been tempted by Hulu to start the next episode (again). Whether you’re contrasting with other design elements, using content hierarchies or other strategies, these are strong design choices made to elicit specific, clear responses.

What these responses might be depends on your previously defined goals. One website might highlight a search bar to allow users to quickly find what they want; others might deprioritize the feature to allow users to explore content organically. If you want customers to fill out a form, highlight it in a color that stands out in your palette, and reduce the number of competing elements. All these techniques are effective if purpose-driven.

Follow these four simple principles of purpose-driven design for your business website and users will be driven down a purposeful journey that’s so seamless, they won’t even realize they’ve reached the intended destination. Whether that means converting them into a sales lead through a downloaded piece of content on your site, or as simple as becoming a name they remember for future business relations, know your end goal and let it guide everything you do.

Source: MATT BROWN – GUEST WRITER – ENTREPRENEUR.COM

Senior Director of Digital Marketing at Walker Sands

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28 Jul 2017

Jeff Bezos is the richest man in the world, with a fortune of over $90 billion.

According to Forbes and Bloomberg, the Amazon CEO had a net worth of over $89 billion as of the close of markets Wednesday, while Bill Gates had a net worth of just over $90 billion.

Amazon’s share price has jumped by more than $15 a share overnight, and was recently trading near that level, while Microsoft is down slightly. If the stocks hold up today, Bezos — who owns around 80 million shares of Amazon — will add more than $800 million to his fortune. That would put him past Gates, assuming the valuations of their non-stock holdings haven’t changed.

Of course, Amazon stock could pull back, or Microsoft could rally. But even if Bezos doesn’t end the day as the richest man, he will likely take the crown from Gates more permanently in the coming days and weeks.

When he hits the mark, Bezos, who started selling books from his garage 22 years ago, becomes the first man to bump Gates from his perch in seven years and is only the sixth man to hold the “richest person” title in the past 30 years, according to Forbes.

Bezos’ rise carries important symbolic weight — signaling Amazon’s unbridled power and value, presenting a new face of outsized wealth to the world and heralding a new kind of billionaire who is skeptical of philanthropy and has massive reach in culture, technology and media. Bezos will be a stark contrast to his fellow Seattle-area resident Gates, who has topped the list for much of the past quarter-century and devotes his time and money to philanthropy.

What’s most astounding about Bezos’ rise is his recent wealth surge. He has been a billionaire for nearly 20 years, first making the Forbes list in 1998 with a net worth of $1.6 billion after Amazon’s IPO. He chugged along for the following decade, reaching $4.4 billion in 2007, gradually rising to $18.4 billion by 2012, ranking him 26th on the list.

But over the past two years, as Amazon’s stock has soared, so has Bezos’ fortune. He owns 79.9 million shares, or just under 17 percent of the company. His net worth has grown by $70 billion over the past five years, surging by $45 billion in the last two years alone — possibly the largest wealth-creation surge in history.

Of course, Bezos avoids talking publicly about his wealth. Like most tech tycoons, he insists he’s trying to change the world rather than get rich. In his commencement speech at Princeton, Bezos said he had the idea of selling books on the internet while he was working at a New York hedge fund. Torn between his high-paying job and a risky start-up, he chose the start-up.

“I took the less safe path to follow my passion and I’m proud of that choice,” he said.

Bezos may not only be the richest man in the world today — he might become the richest man ever, at least measured in pure dollars. At his peak Gates was worth $90 billion, marking the largest single fortune ever. With little sign that Amazon’s momentum may be slowing, Bezos could well be the first 12-digit man, worth $100 billion one day.

On Thursday, a leading analyst said that Amazon “could be the first trillion-dollar company” with its stock doubling to $2,000.

Indeed, Bezos’ rise to the top of the rich list shows just how large and fast today’s biggest fortunes have become. In the 1980s, Saudi businessman Adnan Khashoggi was considered the richest man in the world with a net worth of around $4 billion.

By 1995, when Gates first became the richest man, he was worth $12.9 billion.

By 2005, Gates was still topping the list at $50 billion.

In 1987, according to Forbes, there were 140 billionaires in the world with a combined net worth of $295 billion. Now, billionaires number 2,043 and have a combined $7.7 trillion. In fact there were more new billionaires in the world in 2016 — 233 — than the entire population of billionaires in 1987.

Gates has been the richest man for 18 of the past 23 years. The only interlopers were Carlos Slim of Mexico, who was the richest man between 2010 and 2012, and Warren Buffett, who was the richest in 2008.

Indeed, with the exception of Slim and the occasional overseas billionaire, Gates and Buffett have been a duopoly at the top of the rich list. Their close friendship and partnering in philanthropy made them a potent symbol of the philanthropic side of wealth.

Bezos will be a different figurehead. Unlike Gates, he is still actively running and building a business. He is far more press-averse, rarely giving interviews or public addresses. He is hyper-competitive. And he is only moderately — some would say barely — philanthropic.

But like Gates and Buffett, Bezos is not given to many flashy displays of wealth. He has loads of real estate — he bought the most expensive home in Washington, D.C., and owns homes in Beverly Hills, California, and New York along with his spread in Medina, Washington — and is one of the nation’s largest landowners, with over 300,000 acres.

He also owns The Washington Post and founded Blue Origin, the space-travel company. Yet Bezos drove his 1996 Honda Accord long after he became a billionaire.

When asked how his life changed when he became a billionaire he said: “Personally, it hasn’t changed at all. The big difference is that we now have $50 million in the bank, which is huge.”

With a net worth topping $90 billion, Bezos’ definition of “huge” may have changed.

Robert Frank
CNBC Reporter and Editor

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27 Jul 2017

Internet and mobile phone technology by Strive Masiyiwa Chairman and Founder, Econet

The largest businesses in the world today such as Google, Facebook, Alibaba, and Tencent, are businesses built using the Internet and mobile phones. Even older businesses that continue to thrive such as Apple, Samsung and Microsoft have re-designed their business models to integrate themselves into the Internet and mobile phones.

Here are four examples of what young entrepreneurs in Africa (including my own daughter) have been doing:

 

# Twiga Foods:

There’s no industry which can’t be developed using the Internet and mobile phone systems. When I was in Tanzania, I showcased an agri-business started by young people in Kenya called Twiga Foods, one of the fastest growing businesses in that country.
This “business to business” company supplies and delivers agricultural products like bananas, tomatoes, and potatoes (and more) direct to retail vendors like market stalls and kiosks who place their orders via mobile phone. http://twigafoods.com/

# Sendr:

A group of young entrepreneurs in South Africa have launched a mobile-based venture called Sendr, which uses motor bikes driven by a “personal concierge” to help individuals and all kinds of businesses pick up and deliver letters and small parcels, taking them from here to there, asap. A smartphone App (kind of like Uber) helps make the whole process fast and safe. http://www.sendr.co.za

# Simba Education:

One of my daughters and her co-founder have started a social enterprise called Simba that leverages mobile technologies to help kids get access to quality early childhood education, and helps teachers, too. I’m so proud of her because she left her job at an international organization in New York to start this “not-for-profit” company. They started working on it when they were Master’s students. https://www.simbaeducation.com/

# Cellulant:

One of my favorite ventures is a company called Cellulant, started by Nigerian and Kenyan entrepreneurs. These guys built the “E-Wallet” platform which, among many E-payment services it offers, helps the Nigerian government pay smallholder farmers! When I first learnt about what they do, I asked them to come and see me in London. I was truly humbled to learn about how they met and what inspired them to start building this type of business. http://cellulant.com.

It starts here!!

 

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25 Jul 2017

Every great website starts with a great name

The internet has come a long way, and quickly. Two years after its creation in 1989, 42 percent of adults in the United States had used a computer.

In 1996, the first cell phone with internet access was introduced, and by 2013, 56 percent of Americans had a smartphone with internet capabilities. Today, around 40 percent of the world’s population has internet access.

We are here to enable you to keep up with the fast paced changes of the internet. We will give you competitive packages on domains , websites and web hosting.

Get a domain , unlimited branded e-mail accounts + 1 year 3GB hosting for only Kshs. 3000.

It starts here!!

 

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22 Jul 2017

Selling to close friends and family

Jack Ma once said, ‘When Selling to close friends and family, no matter how much you’re selling to them, they will always feel you’re earning their money, no matter how cheap you sell to them, they still wouldn’t appreciate it.’

There will always be people who do not care about your Costs, Time, Effort, they rather let other people cheat them, allowing others to earn, then supporting someone they know. Cause in their heart, they will always be thinking, ‘How much did he earn from me?’ instead of “How much did he SAVE/MAKE for me?”

This is a classic example of a poor person’s mentality!

How did the rich people become rich? One of the main reason is because they are willing to SUPPORT their associates business, taking care of one another’s interests thus naturally they get back more.

Your Friends will in turn support you, thus the circle of wealth continues to grow and grow!

Simple Logic, you will start to get rich once you understand it.

Jack Ma on Sales: ‘When doing Sales, the first people who will trust you will be Strangers, Friends will be shielding against you, fair-weather friends will distance from you. Family will look down upon you.’

The day you finally succeed, paying the bill for every get-together dinner, entertainment, you will realised: Everyone else is present except the Strangers.

Do you get the meaning of this?

We need to treat our dear Strangers better! And even more so to Friends who know what you are doing and yet still SUPPORT you!

Let us treat STRANGERS who buys from us better from today. They are your BEST customers!

Do you agree with this, whats your comment? Please let us know

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