30 Nov 2017

Ways You Can Grow Your Creativity Using Technology

Technology

Ever pondered on whether you can grow your creativity using Technology? You can tap your creative side in the below ways and technology can help you to grow in ways I have mentioned. Without technology in this modern day, life is meaningless. It has reached every sector of the world. So you need to keep yourself updated in your niche as well as the technology niche.

Here are a few eye-provoking ways: Can you relate? Read on to find out.

1) Music Composition

Do you have a yearning for music? You can download tabs, lyrics and compose music with voice using suitable software and play it in a concert while you go live as well. It will help you keep in track and any mistakes can be covered up. That way you are bound to be a success. People will love your show and you will be in demand.

2) Online Art Exhibition

Everything can be digitized now. Get those paint, water colors and drawing board and create some beautiful art. With Adobe Photoshop you can give further shades and change colors according to your taste and give a finishing touch to the art. Then sell it in an online art exhibition.

3) Creative Writing

Anyone can start writing creatively provided they read and write enough. Plot a story – take one or two days and then start writing. Everything will work out fine so long you plan everything about when you are going to finish your great piece of work, when you are going to sell and publicize it. Don’t give up – keep hanging on. As for the selling part and publicizing, Amazon would be a great place.

4) Photography

Photography is a great creative hobby for anyone. You learn to take photographs in enough light or with your camera’s flash light at night. Once you have the photographs computerized, you can further refine face shapes and colors, body shapes and colors and background colors using Adobe Photoshop. And finally print them out if you like.

5) Making handicrafts

Handicrafts can be made out of wood, bamboo, jute and cotton. They can be of various types depending on your taste for instance, smaller versions of real life objects such as, toy dolls, toy rickshaws and others such as, a handbag, money wallet, a picture with a village scene, boutique T-shirts etc. You can sell these in an appropriate online shop.

6) Making Blended Tea

Get different blends of tea leaves and try one day two blends, another day another two different blends and the third day three blends. And actually boil them in a tea pan. After boiling is done and tea leaves are removed, add sufficient milk and sugar and find out which day’s blended tea you liked the best. Have that more often and feel great. You can make a video of blended tea made by you creatively and embed it in YouTube.

 

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29 Nov 2017

4G Mobile Broadband on The Tube from 2019

For Tubes?

Travelers on the London Underground may be able to access 4G mobile broadband services on the Tube from 2019, after Transport for London (TfL) announced that it will tender for a system-wide 4G mobile network in early 2018, following a successful pilot build.

The pilot network was deployed on the Waterloo & City Line – London’s shortest Tube line, which acts as a shuttle between the mainline rail hub at Waterloo and the City of London. It was built during the summer of 2017 primarily to demonstrate that it will be possible to provide coverage for blue light services using the future Emergency Services Network (ESN) in the event of an emergency.

The main purpose of this network build was not to show that 4G can function on the Tube – as TfL CTO Sasha Verma commented at the time, there is no technical concern that the service will not work – but to find out how quickly and easily the infrastructure can actually be deployed in
the cramped confines of London’s Victorian tunnels.

With TfL obliged to have network coverage on the Tube as part of the delayed Emergency Services Mobile Communications Programme (ESMCP) after the existing Airwave terrestrial trunked radio (Tetra) network is turned off, the organisation will also seek to get the best value
out of its new asset by opening the network up to the public, generating commercial income for TfL that can be reinvested in its services.

“The success of this trial shows that we are on track to unlock one of the UK’s most high profile not-spots and deliver 4G mobile coverage throughout our tunnels and Tube stations,” said Graeme Craig, director of commercial development at TfL.

“This is great news for our customers and will also help us generate vital commercial income to reinvest in modernizing and improving transport in London.”

London’s recently appointed chief digital officer, Theo Blackwell, added: “This is a brilliant initiative and part of our work to improve connectivity at home, in our high streets, public spaces and across the transport network. TfL’s innovation shows we can make a real difference and benefit Londoners through using city-wide public assets in a smarter way, starting with the Tube.”

Even though the ESN is EE’s project, all four of the UK’s mobile network operators (MNOs) took part in the network design and build, but within the help of O2 and Vodafone, the pilot also tested making data calls from one station to another without dropping reception. This was done outside working hours.

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27 Nov 2017

HOW TO FIND THE BEST WORKPLACE TEAM

The Team

In today’s world, working in line with a team of good employees is important if you want to attain success. Good employees will keep your business afloat in a variety of both predicted and unforeseen situations.

  1. Use Social Media
    Facebook, twitter, and other interactive platforms have not only changed how we do business but have also transformed how companies recruit employees now days. Hiring managers and recruiters are increasingly using social platforms to search for talent. You should also use these platforms to find employees as well. Use social media targeting features to reach people who match the talents, region, and even hobbies that you require.
  2. Leverage On The Recruitment Organizations
    In-house recruiters are relying on recruitment agencies to fill vacancies. Recruitment organizations align their support with your goals and help you cut costs that you would otherwise spend on conventional methods of hiring and recruiting candidates. If you are looking for IT professional, for instance, you can partner with IT recruiting agencies to ensure you get exceptional IT experts.
  3. Break Geographical Boundaries
    The world has evolved, and geographical limitations should not stop you from getting the employees you want. Technology lets you connect with people around the world. Use it to look for employees beyond your locality.
  4. Use Your Current Team to Mine New Talent
    Your employees know everything about your company and can give potential candidates a real insight to your business. They understand your company’s values and expectations and will help you bring in people with the necessary experiences and expertise.
  5. Figure out What Positions Job Seekers Are Looking For
    When posting a job opening, you want to make sure what you post compliments job searchers needs and ambitions. A simple research online and offline will help you know what job searchers want and help you come up with titles and content that match what most job seekers are looking for.
  6. Use Mutual Connections
    Use your colleagues, former colleagues, and friends to get new talent. Those close to you know more about you and your company and will recommend the right type of candidate who would help you enhance productivity. Use mutual connections to learn more about a candidate. This will not only help you get competent employees but will also influence and motivate employees to live up to their reputation.
  7. Use Emails
    Email communication has become an integral part of the recruitment process, and more recruiters are embracing it. When it comes to emails, job seekers are incredibly responsive and are more likely to pay attention to what you are saying. Use emails to reach the candidates that you need.
  8. Contact Previous Candidates
    Don’t let the resumes and data of previous candidates collect dust in your desk drawer. Use them. Previous applicants can be turned into a talent gold mine. They know about your company and are interested in working for you. Contact them.
  9. Target Your Rivals’
    If you are in an industry where there is stiff competition, poaching for talent can help gain an edge. A recent study reveals that employees who are contracted to work for an organization that competes with a former employer come in with enhanced energy and motivation that translates to increased productivity.
  10. Use Paid internships
    Investing in paid internships will help you lure the brightest and most talented candidates available on the job market. Internships allow you test the waters and help you identify which of the interns suits your needs and wants.
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24 Nov 2017

DIGITAL ECONOMY

Digi-edge

A successful digital economy needs a thriving base of digital startups, but more importantly it needs established companies to become more digital. Research by the Confederation for British Industry (CBI) shows that poor technology adoption by businesses is at the heart of the UK’s productivity gap.

This isn’t about firms being leading-edge adopters of new technologies such as artificial intelligence or internet of things, it’s about investing more in well-proven, established technologies such as mobile, cloud and e-procurement.

Shockingly, the CBI’s report said that UK take-up of enterprise resource planning (ERP) and customer relationship management (CRM) – two of the most basic, fundamental software building blocks for any modern organisation – is lower than it was in Denmark in 2009.

At the recent CBI conference, prime minister Theresa May challenged UK businesses to “embrace technological change”. In response, CBI director general Carolyn Fairbairn said government has a responsibility to “create the right backdrop for firms to invest”. Both are correct.

Outside of a relatively small number of innovative UK companies, there is an enduring technophobia that holds back British business and our digital economy. CEOs might have come to love their iPhones, but they are still reluctant to invest in the systems and skills needed to make their companies into digital exemplars. And post-Brexit, we really will need to be a country of digital exemplars.

The UK tax regime is still biased towards investment in goods and machinery – the heartland of a 20th century manufacturing base. There are fewer incentives to encourage spend on software and IT skills – the core of a 21st century digital world.

It will be great for Britain to be a global leader in tech startups. It will be even better for our global competitiveness if we can incentivise all businesses to become leaders in technology adoption.
What do you think about the Kenyan Digital economy is vision 2030 enough or what do you think the Kenyan techies needs to do?

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23 Nov 2017

PLANNING IS ONLY HALF OF THE BATTLE

Are You Ready ?

You’ve planned your day. The schedule is set. You’re ready to do this, right?
Not yet, according to Craig Jarrow, author of the blog, Time Management Ninja. You also need to PREPARE.
“Planning is good… knowing what you need to do is a great first step,” Jarrow says.
“Preparation is even better… it readies you to actually do your work.”
Think of planning as the first phase and preparation the second. Here are six tips Jarrow offers to help you with preparation:

  • Do it the night before.
    Preparing the night before allows you time to get everything organized and take care of any missing pieces. Waiting until the “day of” can lead to a last-minute scramble (ever scrambled to find a missing item on your way out the door?).
  • Do it well in advance whenever possible.
    This is especially important when preparing for a big event. Gather materials several days beforehand. Getting everything together early allows more time to remedy any unforeseen issues.
  • Do the (pre) work.
    Preparation is all about doing as much of the work as possible in advance. Read the materials, review the data, and practice the activity. When the time comes to do the work, you’ll be ready.
  • Save time.
    Don’t allow yourself to believe you don’t have time to prepare. Good preparation saves time by reducing errors and helping to prevent the need to re-do mistakes. It also shortens activities. For example, a well-prepared meeting takes less time to conduct.
  • Reduce stress.
    Being prepared means being confident. That means less for you to worry about, which reduces stress.
  • Make it a habit.
    Practice preparation part of your lifestyle, rather than just on occasion. You’ll reap the benefits every day.

At Kemnet Technologies we have all the tools that you need to put your business into the eyes and minds of your clients. From domains , unlimited branded e-mail accounts, Webdesign, Best Hosting Packages, and Digital Marketing.

Get Started Now.

Visit our Website at KEMNET.CO.KE!!  and get the best deals on the above services.

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22 Nov 2017

Cloud security tools and vendor perspectives

Cloud Security

Amazon, Google and Microsoft continue to pump out features that reinforce their varying perspectives on public cloud security, but they still don’t solve one of the biggest threats to cloud workloads.

The so-called Big Three cloud vendors have added a host of features this year to help users protect their workloads against threats, with slightly different approaches that highlight their products’ maturity and their own technological and cultural pedigrees. But one of the biggest obstacles to lock down workloads on these platforms persists: the customers themselves.

Security remains a top priority as enterprises evaluate a move to the public cloud. There are still scenarios where the cloud is unacceptable, particularly at corporations where data residency and other governmental restrictions are paramount, but by and large security is no longer a reason to reject a move to the cloud. In fact, the security practices and staffing behind these platforms are superior to what enterprises have built internally, according to most industry observers.

According toTim Prendergast
CEO and co-founder, Evident.io, “[Cloud] providers are innovating piece by piece, as they learn more about what attackers are doing to compromise workloads.”

Amazon has progressed the farthest to improve security, simply because Amazon Web Services (AWS) was first to market and lacked many of the tools to track and manage resources that are layered on the platform today. Once found mainly in startups, AWS is now commonplace at large enterprises due in no small part to upgrades of its cloud security tools in the 11 years since it began selling storage and compute resources.

Over the years, AWS has added identity and access management, configuration rules and other policy controls that have become common practice in the cloud. Many of its latest security upgrades reflect the platform’s maturity, with incremental improvements such as tighter integration with other AWS tools. Now, Amazon’s latest steps aim to protect customers from their own mistakes.

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21 Nov 2017

WEBSITE MAINTENANCE

Maintenance

Owning a website comes with certain responsibilities. You can’t just build it and forget it. Well you can, but regular website maintenance is a must if you want your site to be successful. Regular maintenance can:

  • Keep your site secure. Websites get hacked, and hacked sites lose visitors and traffic.
  • Prevent you from losing everything by keeping a regular backup schedule.
  • Prevent disgruntled users because something doesn’t work or you provided a broken link.
  • Keep regular visitors happy by giving them fresh, updated information and exciting news.

There are all kinds of things that need to be done when maintaining a website. Whether you decide to do these yourself or hire out the work, it still needs to be done.

Here’s a quick list to get you going on keeping your website humming:

Keep secure: monitor for malware, viruses, hackers, and errors

Hackers don’t usually announce themselves on the front page of your website. You could be infected and not even know that your site is being used to send spam emails or links to nefarious parts of the web. Setting up a regular monitoring service will ensure that if you do get infected or have site errors, you can fix them fast.

Keep a regular backup schedule

Backing up your site is something that should be done regularly, especially for those who update their site often. Things happen. Do not expect your web host to be keeping a scheduled backup for you. While they may be, it could be old, and not on track with your latest site updates. If the server crashes for some reason, or your site gets hacked, or you make some major mistake, your edits could be gone.

Keep updated: Software

Most websites are built on a content management system, which means it’s software that can potentially be exploited. We use WordPress for many reasons, but one is that it’s constantly being updated, improved, and made more secure. When WordPress releases a new version, it’s a must to update your site. Failing to do this leaves you vulnerable. Plugin
updates should be treated in the same way – all software updates are a form of protection.

Keep updated: Content

This isn’t strictly a maintenance issue, but we feel it’s so important to keep your site fresh and updated on the content front that we’re including it. A regular blogging or publishing schedule that pushes out relevant content will keep your returning visitors happy and engaged. The search engines will like you a whole lot more too. If there was one
piece of SEO advice we had to give it’s this: Publish relevant content, and publish it often.

There’s a few other tasks that we should mention too:

  • Check for broken links – nobody likes broken links. Nobody.
  • Check site speed. A fast site is a good site.
  • Track your site statistics. We set up Google Analytics on every site we build, but if you don’t check you don’t know.

Please visit our website at KEMNET.CO.KE!!  to get the best website for your business.

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20 Nov 2017

THE RISE AND FALL OF DIGITAL BRAND BUILDING

The age old phrase “the grass is always greener on the other side of the fence” is an apt starting point for understanding the hype behind digital brand building (and its gradual fall from eminence). Digital brand building is the most prominent of all the commercialization initiatives of the internet. But it wouldn’t have reached its current state without the explosive growth of the internet in the last 1980s / early 1990s. We suddenly got a new past time in our lives, which eventually became our life. From something that we use to spend 15–30 minutes in a day (by specially making an effort to connect wires, start up a modem, hear some nice whirring sounds etc.), we are now in a constant online mode (digital detox advice is becoming the next big occupation)

At its very onset, digital branding was aspirational for brands. It was a novel way of brand building on a medium that was slowly revolutionizing our lives (still primarily in terms of how we access and use information). The typical downside of any form of commercial initiative is its ability to reduce the lowest common denominator. From being a novel and aspirational way of brand building, digital mediums became the only way of brand building (and gave rise to the fancy catchphrase of “digitally native”).

Exclusivity has long been a key component of luxury brand building. But global surveys of luxury consumers (by different parties) now reveal that quality is a stronger influencer of purchase (rather than exclusivity). Have luxury brands accepted this new reality? They have not and are still struggling with it. Why did I bring up this concept of exclusivity at this point? A brand is not an isolated dimension anymore — it is a connected dimension.

A brand is now as much as where it advertises and communicates compared how its identity is and who are its consumers. @Tom Goodwin recently wrote about the “Democratization of E-commerce ”. This very concept of democratization can be extended to digital branding channels.

Consider the following facts from Adobe Digital Insights:

  • The average cost of a digital ad (now categorized separately for mobiles / laptops / iPads / tablets) has gone up by 12% in the last two years.
  • Brands have increased their investment in search advertising by 42% in the last two years, but the number of people visiting websites of brands through search advertising has only increased by 11%
    People are spending less time on websites than they did before (the reasons are muddled here but it could be a combination of more efficient and structured availability of information combined with the advent of apps)
  • The democratisation of digital channels as mediums of brand building is significant. The barriers to entry are significantly down (or are virtually non-existent). Instagram allows me to start a promotion using one of my recently snapped pictures for as low as $5 to reach an estimated 10,000 people. When the first banner ad debuted in 1994 as part of AT&Ts “You Will” campaign, things were neither this easy nor were they straightforward (and for good reasons). According to Joe McCambley, who created the banner ad, there was a reason behind the 44% CTR:
  • It was part of an integrated marketing campaign (with spends on TV, radio and print) that had $50 million in annual spends — the banner debuted 2 years after AT&T ran multiple spots using different scenarios but all culminating in the same holistic message of “You Will” — It was not click-bait and had a high level of in-built awareness and curiosity
    Way back in 1994, the AT&T team created a virtual reality tour of the world’s famous museums and loaded it on to the Arts section of Hotwired.com, which was were the banner ad appeared. Clicking on the banner ad opened up this magical experience, which again goes back to the fundamental premise of digital branding — building experiences (and not merely brands)
  • Supply was more than demand — There were only 6 global advertisers who lined up for running banner advertising on Hotwired.com. In Joe’s own words, “The supply of creative talent far outstripped advertiser demand. For about two years many of us in digital advertising created some of the most amazing experiences of our careers”
  • The three characteristics of success of the first ever online banner ad are exactly the three factors that have led to the slow demise of digital branding as a meaningful medium of brand building. The endemic factor that holds back the progress of the human civilisation is our constant need for copy-cat behaviour, displaying herd-mentality and getting easily influenced. Marketers are solely responsible for tipping the balance in favour of demand over supply. Quantity will never beat quality in any sense or dimension.
  • As the floodgates opened, quality of online advertising (aka as a primary influencer of digital branding) declined. What started off as a novel and unique method for building brands, quickly reduced itself to an array of sub-standard execution, misleading CTAs, overwhelming volumes, push marketing vs pull and a creator of a sense of paranoia among consumers.
  • Marketers and brand builders of all shapes and sizes now create online advertising and endeavour to build their brands digitally. Majority of it are laughable, embarrassing, silly, noise and annoying. Consider the significance of the following quote, which indirectly outlines why digital branding as a principle is a failure:
  • “Too often we tend to think of change in a very singular mindset, technology. But technology is not the real issue, not the root cause. It’s an effect, for sure… [but] the real driver of societal change is society itself, not your smartphone.” — John Hayes, ex-CMO, American Express
  • The fall from grace of digital branding is because of a complete misunderstanding or arrogance on the part of marketers on our ability to react and take back control. What has been happening since the time consumers have started realising the idiocy and annoyance of online advertising (aka digital brand building component):
  • Mad Robots, Farcical Digital Experience, Retargeting runs amuck — I couldn’t find a better way of writing this so have left the bullet heading unchanged. You can read the full article here
    More statistics can be found here but 11% of the global internet population is blocking ads on the web, which in itself is a growth of 30% from the previous year (2015)
  • More meaningful and deeper collaborations and partnerships — With the fallacy and waste associated with programmatic advertising laid bare, brand builders are increasingly getting into more controlled and careful collaborations with other brands. This is with the aim to develop more deeper and meaningful content with a win-win outcome for both parties
  • Global campaigns have not lost their shine when it comes to digital brand building, but localisation has assumed critical importance — The previous notion that the borderless nature of the internet will allow marketers to shove down the same set of images, video and sound across millions of consumers around the world has been quickly discarded. Digital brand building, and for the right reasons, has embraced the development and dissemination of more localised brand experiences. Apple’s localised carnival themed campaign in Brazil to push the iPhone 7 Plus is an example:
  • The language of online advertising has changed and so has the ‘offer’ available to brands — When we say ‘offer’ here, it actually means the redefinition of what constitutes an ad on online channels these days. Media owners and content creators have started offering brand builders the concept of ‘original content creation’. The fundamental reason behind this movement is to stop online ads from popping up (which can be ignored or blocked) but integrating brands into the storyline of entertainment (TV shows, movies, original streaming content etc.). There is a new definition of an ad doing the round these days, which advertisers need to get their head around
  • What started off in the early 1990s as an honest and highly creative attempt in brand storytelling and creation of branded experiences, is now under increased scrutiny from marketers (who has lost tonnes of money), consumers (who are dazed, confused and annoyed), regulators (who find advertising ethics and principles getting blurred), industry bodies (as they see the last visage of their control slipping away) and platform owners (who are now experiencing the adverse impact of earning money without any checks and balances).
  • The rise of digital brand building was due to an honest attempt by marketers to use the capabilities of the internet to enhance their brand messages. The fall of digital brand building is a failure of the whole marketing ecosystem, from which it will never recover.
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17 Nov 2017

DIGITAL ADDICTION

Alarming Statistics That Show Just How Addicted We Are To Mobile Devices.

October 17, 2017 by Anthony Ongaro

We’re using smartphones and other mobile devices more than ever before, and there is no shortage of evidence. Even anecdotally, just take a look at any place
where people have to wait: stop lights, bus stops, checkout lines, restaurants, and parks. There’s no sign that this trend is reversing, either—despite the fact that high
levels of screen time have been shown to have substantial negative effects.

  • The mere presence of your smartphone is reducing your cognitive capacity.
  • Over-dependence on smartphones leads to user stress and is correlated to psychological traits including loss of control, social interaction anxiety, and materialism.
  • There’s a strong link between the amount of time teens spend looking at screens and how sad they feel.

Along with that, who knows what issues we’ll see surface over the next decade as the technology we use is forced to become even more addictive in order to compete in today’s attention marketplace. There are some pretty alarming statistics that give you a good idea of where things are now, and where we’re headed.
Watch more about it on the link below;

https://youtu.be/Ml-IiKawB0k

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16 Nov 2017

TECH TRENDS

Tech Trends

The renown editor for the Wired magazine’s Kevin Kelly on 12 converging digital forces rather than describing the future with a list of technologies such as AI or Io T, ‘Wired’ magazine editor Kevin Kelly does a compelling job of showing how tech convergence is leading to 12 inevitable forces: becoming, cognifying, flowing, screening, accessing, sharing, filtering, remixing, interacting, tracking, questioning, and beginning.

Industries will topple, new competitors will emerge, and entire occupations will disappear. “New occupations will be born and they will prosper unequally, causing envy and inequality,” Kelly cautions. It is hard to push back against these driving forces, but we need “vigilant acceptance.”

“Technology is human’s accelerate,” says Kelly. We are moving in a state of continuous flux, with products becoming services and processes, and even nouns becoming verbs. “These forces are trajectories, not destinies. They offer no predictions of where we end up,” he explains. It is up to us to recognize and reorganize ourselves around these forces, as described below.

Becoming
“Technological life in the future will be a series of endless upgrades. And the rate of graduation is accelerating,” says Kelly. “We will be newbies forever. That should keep us humble. Endless Newbie is the new default for everyone, no matter your age or experience,” he jokes.

This, of course, will be hard, uncomfortable and painful. Rather than utopia or dystopia, we are in a state of “protopia” or constant motion. A typical reaction is to dismiss some of these changes, but we all know how the early clunky text-only Internet transformed within years.

We are in an era of a new type of thinking – part machine, part human, with instant access to the world’s connected information, with much of the content generated by individuals rather than institutions. The web is now more a presence than a place. “By 2050 we’ll come to think of the web as an ever-present type of conversation,” says Kelly.

This is the best time to start up, to invent something. “We are all becoming. It is the best time ever in human history to begin. You are not too late,” he says.

Cognifying
“It is hard to imagine anything that would ‘change everything’ as much as cheap, powerful, ubiquitous artificial intelligence,” says Kelly. “The advantages gained from cognifying inert things would be hundreds of times more disruptive to our lives than the transformations gained by industrialization,” he adds.

AI is now powered by cheap parallel computation, big data and better algorithms, with rapid advances being made in companies from the US to China. AI gets better and better with more usage; Google is using AI to improve its search and search to improve its AI. Cognification will happen in arts, performances, laundry, marketing, real estate, nursing, toys, sports and even in robo-car ethics.

New kinds of minds, intelligences and consciousness will emerge. “To demand that AI be humanlike is the same flawed logic that artificial flying will be birdlike, with flapping wings. Robots, too, will think different,” says Kelly.

Impacted jobs will be of four types: those that are better done by robots than by humans, not doable by humans, jobs not imagined yet, and jobs humans want to give up. “The greatest benefit of the arrival of AI is that AIs will help define humanity. We need AI to tell us who we are,” he says.

There will be massive upheaval, but it is inevitable. “Let the robots take our jobs, and let them help us dream up new work that matters,” he recommends.

Flowing
The Internet is an endless copying, sharing and flowing machine. Real-time flows, streams and tags are more important than pages, browsers and links. The cloud of copies has steamrolled industries like music, and transformed books. For example, definitions of printed page, fixed content, physical location, lack of interactivity, and fixed editions have been upended.

What people value in this era of flow is immediacy, personalisation, interpretation, authenticity, accessibility, embodiment, patronage and discoverability. Flows and unbundling allow innumerable consumers to tag, annotate, translate, mash up and enliven content such as media and music. Brands will become valuable through their trust, authenticity will be certified by digital watermarks, fans will pay to attend live performances.

Screening
“We are now People of the Screen,” says Kelly. Flows bring content and interaction to countless screens, and we are “screening” rather than just reading. Screening will change books, music, movies, education, games and eventually everything. Some screens will even be just one word wide.

The web’s great attraction is miscellaneous pieces loosely joined. Book-related activities will becoming “booking” – researching, sharing, socialising. “No book will be an island. It will all be connected,” says Kelly. There will be one large “metabook” – the universal library, the dynamic inter-linked digital-age version of the library of Alexandria.

AI and humans will both tag content. “The link and the tag may be two of the most important inventions of the last 50 years,” says Kelly. Books will no longer sit alone, they will come alive on innumerable screens; they will become a platform for cultural life, not just a better searchable library.

“Books were good at developing a contemplative mind. Screens encourage more utilitarian thinking,” according to Kelly. Book reading strengthens analytical skills; screening encourages association and pattern-matching. Screens are instruments of the now – and will also watch us.

Accessing
“Possession is not as important as it once was. Accessing is more important than ever,” says Kelly. Instant borrowing is made possible by digitisation, real-time on-demand services, decentralisation, and cloud-based matchmaking platforms. The software-as-a-service model has been extended to accommodation, tools, clothes, furniture and toys, and delivers freshness, flexibility and agility to consumers.

Startups are offering on-demand services for flower delivery, gardening, laundry, house calls, coding/design, and even legal marijuana delivery. Blockchain will even decentralise money and trust-based mechanisms. “Expandable cloud computing at discount prices has made it a hundred times easier for a young technology company to scale up,” says Kelly.

Sharing
The borderless Internet has created new kinds of community culture. “Digital socialism is socialism without the state,” explains Kevin. Peer production and linkages have created a new version of the sharing economy, or ‘dot communism’ (according to John Perry Barlow). “Community sharing can unleash astonishing power. The power of sharing is bigger than we expected,” says Kelly. The small glitters can become solid gold when aggregated in a community.

Coordination has progressed to cooperation, then collaboration, and finally collectivism, explains Clay Shirky (Here Comes Everybody). Examples include Pinterest, Reddit, Twitter, Wikipedia, Apache, Craigslist, PatientsLikeMe and KickStarter. “Seemingly impossible things can be accomplished by peers of amateurs when connected smartly,” explains Kelly.

There are crowdfunding sites now for musicians (PledgeMusic), non-profits (Fundly), medical emergencies (GoFundMe) and science (Petridish). Innovation itself can be crowdsourced, as shown by Quirky+GE, TopCoder, Threadless, 99Design – leading to new models of ‘crowd-organising’ and ‘crowd-making.’

Vitamin-like doses of curators and influencers also play an important role here. “Intermediaries of some type are needed to shape the cloud of creativity that boils up from the crowd,” explains Kelly. There will also be some con artists, but they can be addressed by features like rating/ranking, insurance pools and escrow funds.

Filtering
The explosion of content and flows open up new kinds of opportunities for filtering: gatekeepers, curators, brands, friends, cultural environment and even government. Technical filters include search engines, recommendation engines and collaborative filtering; commodity attention is transformed into personalised attention for multiple parties (eg. viewers, advertisers, publishers).

“We are at the threshold of a Cambrian explosion in attention technology,” observes Kelly. Users will also take their own crack at designing ads, which companies can then crowd-source. There are many emerging forms of untapped attention, and a “blank continent” is opening up; there will be even filters upon filters. Filters will ultimately define who we are in terms of preferences.

Remixing
“We live in a golden age of new mediums. We are in a period of productive remixing,” says Kelly. Morphing, recombining and cross-breeding will apply not just to mainstream media but user-generated content as well. Fan fiction and fantasy universes will create new kinds of content. The best works may be those that are remixed the most – but there will also be challenges to existing IP regimes; transformation is a new kind of becoming.

Tools like SketchUp offer major virtual models of major building structures around the world. Literacy is more than reading books, but being able to use digital tools well. “Database cinema” will allow people to create videos with movie components and new kinds of video grammars. “The holy grail of visuality is findability,” says Kevin; AI will help searching within videos.

Interacting
VR and AR are introducing new kinds of presence and interactivity. In AR, an artificial overlay is added to the real world. Nano-cameras in headsets can look back at your eyes and project your exact gaze onto your avatar. Gaze tracking, tools activated by voice and motions, and wearables are interesting trends to watch. “In the coming 30 years, anything that is not intensely interactive will be considered broken,” jokes Kelly.

From desks and onward to our laps, pockets and wrists, computers are next heading into our bodies with embeddable technology. The brain-machine interface will cover more senses, more intimacy and more immersion. Motions can be mapped onto different kinds of limbs (you can “switch” your arms and feet). Your motions can be tracked so that your body and your gait become unique patterns. “Our interactions will become our password,” predicts Kelly.

Tracking
Ubiquitous sensors are leading to the quantified self, personal analytics, life-streaming, quanti-metric self-sensing, and even medical sleuthing. There are self-tracker communities today that even have metrics to track fingernail growth over the years. Tracking opens the door to new kinds of metadata and indexes as traditional forms of content are unbundled and new kinds of flows created.

You can eventually track not just every minute or movement of your daily health, but also every work-related task and every conversation you ever had. Tracking is only at the early stages in society: car movements, ride-shares, couriers, call logs, retail, banking, fitness and book reading.

Integrating all this leads to huge privacy challenges, of course. Where is the trade-off between opt-in tracking, transparency, surveillance, coveillance, and benefits? Traditional rural communities were always tracking each other, but global digital connectedness opens up new dimensions altogether.

Questioning
In the new “technium,” technology is enabling new kinds of coordination, reputation and trust mechanisms. There will also be challenges of “cascaded failure” and calls for international rules of cyber-conflict. “Criminals are some of the most creative innovators in the world,” Kevin laments.

The continuous consumer search for the next big thing and the next big deal is leading to dissatisfaction for the ordinary and normal. We will have to sharpen our sense of observation and criticism by asking deep questions of what we see and even of ourselves. “Questioning is simply more powerful than answering,” says Kevin.

The digital world is both enlightening and distracting at the same time, and usage needs to be balanced and disciplined. Creativity is a mix of focus and time-wasting, along with critical inquiry. “A good question creates new territories of thinking. A good question is the seed of innovation,” says Kelly.

“The paradox of science is that every answer breeds at least two new questions,” he observes. We are asking questions we never asked before, and more than ever before. “A good question is what humans are for. It’s a safe bet that we have not asked our biggest questions yet,” says Kelly.

Beginning
Technology convergence is not just creating a new super-mind or noosphere, but a new beginning. We are all not just in it, we are it (see also the article We are not just watching the future, we are in the future). A new phase is beginning, as the complex inter-connected mesh brings all humans and things into a global matrix.

“You and I are alive at that moment when it first awoke. Future people will envy us, wishing they could have witnessed the birth we saw,” says Kevin. The changes are greater than we perceive, which are the marks of a singularity.

Some more material on the ethics of technology use, impact on children, and governance movements would have been welcome additions to the book. Other topics to address include the environmental impact of digital technologies and how they can be tackled.

In sum, new technology convergences are creating things that seem “impossible in theory but possible in practice” (Wikipedia, YouTube are early examples). “Tissues can do things that cells can’t,” he explains , and we are seeing new entities emerging in the global real-time society.

“Certainty itself is no longer as certain as it once was. The improbable is the new normal,” Kelly sums up.

 

 

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