15 Dec

Essential Rules to Follow When Designing Successful Logos

Logo

A logo symbolizes the iconic personality of a business benefiting companies to promote their brands, products and services. This helps in building public reputation and exhibiting business objectives to target clients. Customized affordable logo design services from a company that provide help business owners create an idea regarding exactly how they want to convey their business messages to the viewers. For many companies, a good looking logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and services. When it comes to branding, the right logo design services is an essential component.

The essential rules when designing an effective logo are as follows:-

Simplicity

Keeping your logo simple is essential. Keep in mind that the purpose is to build brand recognition. Your logo sums up who you are in a single image. Creating a simple graphic can be very difficult, but it’s critical to keep the design as basic as possible. Complex icons are less likely to be recalled later, and hence it is better to keep the logos simplistic. You should also remember that simple icons can offer much more neatness to different sizes, be it on a brochures or your website, or billboard ad.

Clarity

Know your target audience well when it comes to selecting a brand icon. Both the important determining factors include who they are and what exactly they expect from you. In the very first place, your company logo is meant to convey your primary business objectives. Consider whether it emphasizes power, tradition, flexibility, speed, health, connectivity, fun and some other attributes of your preference. Any of these features are extremely essential and can be the key message of an arresting design.

Typography

There is a latest trend of minimalist design so far as creating successful brand identity is concerned. This design approach is perfectly fine as long as your logo is already established as the company’s graphic representation. However, majority of small scale businesses lack the branding power of leading organizations. Merging some small textual elements can be a good idea, as long as the rest of the image is not overpowered. Font can change the message that your logo intends to give and so choosing the right font is one of the prime concerns.

Color of the logo

Colors carry implication and they can also vary by culture. You should research a little before deciding which colors may be best suitable for your brand. Quite often, companies have a definite brand color scheme and in such cases it is always better to make sure that your new or modified design or image ties into it perfectly. If at all possible, the color selection should be limited to 2 to 4 colors. This may not be taken into account if your brand is entirely web based, as your logo will always be showcased in full color.
However, for instance, if you are looking forward to promote your brand in various media and formats, it is better to keep the basic color scheme.

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