12 Mar 2018

The Power in Your Data platform

Data platform has great power to change the entire perspective of your organization; it has the power to make or break the entire game. It’s a dominion of multiple possibilities. Whether the data is, edge, on-premise, or on cloud, the capacity to bring new opportunities is limitless. It gives a clear direction moving forward and gives detailed insights for your business.


Microsoft Data tools to reinvent your business:


Azure helps speed-up your move to the cloud. It gives the advantage of cloud agility and the efficiency vital to migrate to cloud without having to change the code. Azure makes faster predictions and helps unlock new insights.

For faster and smarter innovation consider Azure data services. It has great ability to unlock the data potential.


SQL Server

It gives you power to innovate faster while you are on-premise. The SQL Server 2017 comes with updated intelligence and security. It gives you all the extra features without having to pay extra. It offers performance that is best-in-class, and flexible for your on-premise requirements.

Be it Windows, Linux, or Docker containers, it helps you run SQL Server 2017 on any of your favorite platform.


Artificial Intelligence (AI)

When it comes to data platform, AI is native-get access to insights quicker from any data that you want, on-premise or cloud. It works by combining your unique data for enterprise and the data from the world to build an organization that is driven by intelligence.

AI is being used to amplify human ingenuity. AI brings the ability to extend our capabilities to help us achieve more.


Microsoft Data Platform: The Solution


Now get the power of AI with the Microsoft Data Platform right in your data to get a detailed understanding about your customers and business like never before. Microsoft is the only one who brings machine learning to the edge and for the database engines, for increased security and accurate predictions.

Agile and Fast

Microsoft’s flexible data platform that provides an experience that is consistent across the platforms and helps your innovations reach the market sooner. Build and deploy your apps from anywhere and anytime.


Help your business scale when you know that the availability, performance, security requirements are covered-with a cost of ownership that is industry-leading.


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19 Feb 2018




The Web Designing trends are advancements in mobile usage and has led to the need for web designers to up their sleeves and meet the ever changing demands of creating websites that are user-friendly. The world of technology is dynamic thus the need for web designers to remain innovative in order to match up to the trending corporate styles and remain relevant. Through balanced aesthetics with functionality, web designers can guarantee increased conversion rates and customer engagements. 2018 is the year set to take notable web designing trends that focuses on designing powerful websites with improved user experience. Below are some of the ways this can be achieved.


Making Mobile the number one priority

The target market is technology savvy but the importance of mobile- friendly designs cannot be well emphasized enough. In order to achieve maximum customer engagement the web designs must be user friendly websites that have a mobile version to it.

Bold and Big Fonts

Web designers must always aim to create designs that are eye-catchy and draw the attention of online users. They should do so b complimenting modern styles with fonts that are unique and creates a personality, evokes emotion and relays information effortlessly. Thus Web design trends of Bold and Big font will enhance customer experience.

Flat Design

Flat design is all about usability and minimalism. It focuses on cleaning your website and making it relevant by focusing on key parts. The aim is to help your website remain trendy and load quickly.


Animations are eye catchy and visually appealing to online users. The trick is to replace static and boring images with engaging images that improve user experience and draw attention.


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08 Feb 2018

Digital Marketing in Kenya

digital marketing

Digital marketing is the act of advertising on the digital platforms such as, websites, emails, social media, mobile apps and search engines. This forms of advertising covers a wide range of online market. It is a gift to the start-up and existing business that are struggling to compete with the ‘big giants’ in the business world, as it offers them a less costly medium to market themselves, to a ready and technology savvy online market. They are various ways to achieve digital marketing in Kenya namely:


SEO Search Engine Optimization (SEO)

Search Engine Optimization (SEO), is where a startup business aims to optimize its website reach, content and technical set up by making sure that its digital pages always appear at the top of all the search engines for the specific words outlined by the company. Its main aim is to draw a lot of traffic to the company website whenever online clients are searching for products and services or any relevant information that narrowly relates to the company. Search Engine Optimization requires a well-constructed website that is easy to use so to keep the clients engaged and offer them the relevant information they seek. Companies should ensure they deliver relevant and engaging content in a consistent manner in order to appear credible to all present and potential clients.

Paid Search

This form of digital marketing is usually sponsored and appears at the top-side of the SERP and its pay once, people click on ad. It can be tailor-made to suit your visibility needs, that is, whenever specific words are entered they can reach your target audience easily. This form of marketing is very flexible, visible and very effective for all companies to adopt.

Content Marketing

Content marketing is a powerful digital marketing tool. It is an important tool in achieving an online presence and visibility in all social media platforms. After creating engaging and relevant content a business can further offer paid search ad and emails to its clients. The content should be relevant, engaging, educative and very consistent. www.elearningsolutions.com

Social Media Marketing

Social media marketing is aimed at reaching more people on social networks to engage them by sharing informative articles that are relevant to what you wish to achieve. Social Media once used effectively can be more than just posting photos and videos it can be educative, informative and can be used to market and build strong online brands. Companies should strive to remain relevant to their target audience by posting engaging articles that can be shared online to creative a buzz and traffic on their sites. They can create an online movement that is unbeatable and unstoppable. www.elearningsolutions

Email Marketing

Emailing is an easy and most efficient means of reaching customers. It serves its full usefulness of being a communication tool. Companies can create content relevant to what they do and are offering the prospective clients and do bulk emailing to reach to as many prospective clients as possible. Such emails should be formal, relevant, conversational and trustworthy in order to achieve the desired impact.

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07 Feb 2018

Domain Name In Kenya

Online Presence

A domain name consists of easy to remember words that control the internet. It is formed by procedures and rules of the Domain Name System also known as DNS. Domain Name System is what translates the names and words into an IP address. This means that any name registered in the Domain Name System is a Domain Name.

Domain names are used in different networking contexts, addressing purposes and application-specific naming.  Ideally a Domain Name represents an Internet Protocol (IP) resource, for example, a personal computer that is used to access the Internet, web site, a server computer hosting a web site, or any other service communicated via the Internet.

Domain names are structured in subdomains (subordinate levels) of the Domain Name System root domain, which remains nameless. The first-level set of domain names are the top-level domains (TLDs), they include generic  top-level domains , like  the prominent domains comnet, infoedu, and org, and includes the country code top-level domains (ccTLDs).

Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users who wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites.

The registration of these domain names is usually administered by domain name registrars who sell their services to the public.

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06 Feb 2018

Business Trends To Adopt in 2018

Tech Trends

There is a quote that says, ‘’If you wish for it, then work for it. 2018 brings possibilities that are limitless to individuals and companies that will take good advantage of the opportunities presented in the world today. I call them the money making ‘Trends’ to take a chance on.

Local Advertising

Search engine optimization techniques are the great asset a business can maximize on to grow its customer base. SEO helps in growing a brand visibility on the internet by making it easier to be found by surfers on the internet. It is a personalized technique that a serious business should consider implementing in order to reach more customers and promote their products and services on the internet. This can be achieved by using pages like MyBusiness, local landing pages, keyword search engines to mention but a few. This is the way to go to take your promotional and marketing approach to a whole new level and help your business flourish throughout 2018 and beyond.

Advanced Technologies

The internet has become a one stop shop for businesses to equip themselves with skills and technologies that can take their business to the next level. Namely, artificial intelligence (AI), machine learning  (ML) are some of those technologies a business should incorporate in their business. These advanced technologies allow businesses to interface with their customers in a new and efficient way. These technologies will advance and improve your customer service relationship thus fostering rapid business growth and customer  retention. They will also streamline your everyday operations to be  smooth and efficient.


There is a new crop of customers with an incredible will of buying power, these are the Millennials. They make up a large population to wield business startups to growth. Any serious business should leverage on this and adopt business models that are in line with what the Millennials want, business startups should take time to research and understand the needs of this target group. They are technology savvy so that s a start to develop products that this gaggle of buyers is interested in acquiring on a day to day basis. This is rapidly boost your

Block chain

2018 is the year of technology advancement and business startups should already know that and be working around it too. Block chain technology has been developed to improve visibility of your business and make it more transparent to your present and potential customers. It allows for safe documentation and monitoring of your business in real-time. It is meant to change the rigid ways of doing business operations by digitizing transactions to be readily available and to be more accountable.


The world has already become a global village and most customers prefer to do their shopping online rather than actual visit to the shop. The brick stores in town are becoming passé as most shoppers opt to do their shopping online. Online companies such as eBay have already cut a marketing edge for themselves as the pioneer online firms in the world and are making superficial profits. This is a technology that has been tested and proofed to work as customers have responded with resounding reception.

Follow these trends religiously in 2018 and be sure to make moves in the business world that will have you reap heavily. Purpose to stay at the top with vigor and the rewards will be forthcoming.



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21 Dec 2017

Best E-Commerce Payment Methods For Your Web-Store In 2017

E Commerce

E-Commerce Payment Gateway or simply payment methods are the interface to your web-store that specify a secure online monetary transaction on your website. You cannot have a successful eCommerce website without payment gateways unless Cash on Delivery (COD) is a dearly popular payment method in your niche. Since COD has its disadvantages for the merchants, payment through debit cards, credits cards, online banking, or wallets have become more popular these days. Out of them, Payment through debit and credit cards is the most convenient method that customers chose these days. These payments are well regulated by the payment gateways. Therefore, in this article, I am going to enlist the top payment gateways and services that are being used by most of the eCommerce stores today. Irrespective of the which option you choose, all these options are going to give a great service and compatibility to your web-store.

1. Authorize.Net

It’s one of the oldest payment gateways being used today. No doubt an experience of more than 20 years is always going to be beneficial for your business. It offers the support for all the major online payment interfaces like Visa, MasterCard, Discover and lot more. Moreover, it does not ask you for SSL certificates to use the Payment Gateway. Authorize.Net is believed by experts to be one of the best Payment options for Magento, PrestaShop, Open-cart, and osCommerce based online stores. According to Authorize.net’s quote on its website, pricing includes a $49 setup fee, a $25 monthly gateway fee, and a 2.9% plus $0.30 per-transaction fee.

2. PayPal

PayPal is one of the most popular, secure, and reliable payment gateways. It is used by the brands across the globe. It is not just popular among the merchants but also the customers due to its purchase protection nature. Buyers can use this payment option without paying any extra cost or fee. Not just the eCommerce websites but it can also be found in various mobile apps as well. Due to its credit card rewards and flexible payment such as PayPal Credit, it is quite popular among the shoppers across the globe. Moreover, the short and seamless checkout process makes it really convenient for the users.

Most important part is its pricing for the merchants. The merchants will have to pay a per transaction fee of 3.4%+$0.30 only. There is no other cost associated, not even for setup, or any monthly payment gateway fee. The Payment option is compatible with a number of eCommerce platforms and allows various developers to use it API to develop custom PayPal payment solutions. The PayPal Direct Payment for PrestaShop is one such module, that allows your customers to pay using their debit or credit cards and you will receive their payments in your PayPal account. It makes the payment easy for all the non-PayPal users on your store.

3. Stripe

Stripe is comparatively newer than the above two options, but it is not less than any of them in terms of providing the best payment options. It is a multi-platform payment Gateway used by many types of websites and apps such as web-stores, online marketplaces, crowdfunding and much more. Because of its extremely secure and flexible APIs, it can be used with various eCommerce platforms like PrestaShop, Magento, and OpenCart. There are custom solutions available as modules and extensions for each platform.

A simple installation and one-time configuration make it ready to be used. It supports all the popular payment options like Visa, MasterCard, Discover, American Express, and a lot more. Stripe takes a simple approach. They charge a flat fee of 2.9% + 30¢ per successful transaction as long as it accounts under $1 million in volume per year. The rate may vary from country to country, but it’s always flat.It charges no setup fee or any subscription fee.

4. SecurePay

Securepay has been there for more than 15 years already. It is one of the top used payment gateways by the businesses and organizations of all sizes. It offers a deemed range of secure payment solutions such as Mobile Payments, Third-Party Shopping Cart compatibility, Customer information vault, and much more. Securepay payments provide the multiple choices such as Visa, MasterCard, American Express, Dinner’s club International, and Even PayPal. The straight forward and quick checkout process is one of its plus points.

Furthermore, it also offers easy and well integrated with all the major eCommerce platforms like PrestaShop, Magento, and OpenCart. Also, it is easily compatible with most of the checkout page solutions like PrestaShop one page checkout module.

5. 2Checkout

2Checkout is a very old player in the market and has been providing its services for more than 15 years now. It offers the services in more than 190 countries. It accepts the payments in the form of credit cards, PayPal, and debit cards as well. Because of its high flexibility, it can be integrated with various shopping cart solutions like OpenCart, PrestaShop, and Magento. Modules and extensions are easily available that allow easy integration with the eCommerce stores. The pricing structure is clearly simple and requires you to pay only 2.9%+30¢ per transaction. There are no more hidden, setup, or monthly costs associated.


There are some of the most popular payment gateways and services that you can use on your eCommerce store to provide your customers with best payment experience. All these solutions are easily compatible with the popular eCommerce solutions and there are various official and third party solutions available in the form of modules and extensions.

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20 Dec 2017

Impressive Reasons to Invest in Mobility

Mobile Apps

With the advances in mobile technology, mobile app development has become a focal point of IT business. Companies are performing most of the operations on apps and hence smartphone app development has increased in manifolds. Due to its increased usage, apps have emerged as one of the most important elements in today’s market.

As smartphones become prevalent and affordable, the app market seems to grow exponentially. Every business owner wants to be contemporary and modern and hence makes efforts to reach out to the next generation that is young and dynamic. Businesses use the mobile phone and apps as a medium to communicate effectively and efficiently with customers.

Companies now expect business to have their own dedicated mobile app. This has now become a necessity to gain a competitive edge over other businesses. Having a dedicated business app adds to the credibility of the brand. Mobile app design and development companies have been developing such feature-rich apps for over a decade now catering to the rising needs of the market. Having a dedicated application enhances the reliability of the brand. A survey shows that 52 percent of companies now have a fully implemented app strategy.

Here are various reasons which are impressive enough to motivate companies to invest in mobile application development.
Few of the reasons are ;

  1. apps are an effective social platform
  2. they increase market penetration
  3. cost-effective solution
  4. improve sales and revenue for the business
  5. real-time rich data capture
  6. provide larger younger audience and apps are very convenient for users
  7. Have high exposure hence draw attention to the potential customers quite effectively

Mobile app design and development companies have been developing such feature-rich apps for over a decade, catering to the rising needs of the market. There are several advantages of having a business app. So start your app development today considering the budget and the business objective. This is because of its high exposure; apps draw the attention of potential customers quite effectively. Hence a curious customer gets converted to a potential customer and then becomes a buyer. The transformation looks quite simple and hence business owners now demand smartphone app development for their business.

Users are getting online and this could be the new potential customers that could open new doors of opportunities for your business. Experts say that entrepreneurs want to invest in mobile app development because of several driving forces. With the increasing usage of mobile apps, wise business owners are leveraging it for interesting business benefits.

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19 Dec 2017

5 Tips To Shop Online In A Safe And Secure Way

Online Shopping

Nowadays, buying online is a big business. An increasing number of people are buying from the comfort of their homes through the world wide web. This is common in countries where e-commerce is booming. However, there are some complications. There are some cyber criminals out there who may exploit online buyers. So, you have to know a few important things before you place your first order online. Read on.

  • Stick with trusted brands It’s a good idea to stick to trusted brands only when buying online. You will get what you want at lower prices. Moreover, you will be more confident that your money won’t be at risk. However, make sure you steer clear of fake websites that lure many unsuspecting victims. So, make sure you buy from trusted brands only.
  • Use credit cards Compared to debit cards, credit cards offer more security as far as buying from the online stores is concerned. The thing is that credit card accounts are not linked to the funds available in your account. Moreover, unlike debit cards, they have a limit on how much you can spend online. In the same way, other secure payment services, such as PayPal should be used. Actually, these service act like middlemen to deliver the payment. So, your bank details are not exposed in any way.
  • Look out the padlock symbol HTTP is an online safety symbol developed by Netscape. This protocol encrypts information for privacy and protection. In majority of cases, these websites are safe. If you can’t see the symbol, the site may be treated with utmost caution. Actually, websites that feature https are safer since they use SSL for encrypting any information that is sent over the Internet like your credit card details.
  • Dodgy offers If you use the Internet on a regular basis, you may have got unbelievable offers. For instance, you may have got the opportunity to buy a product at a much lower price. Usually, scams send such offers to lure inexperienced buyers. If you don’t be careful, your device may get infected with a tiny but powerful hacking application. So, we suggest that you be careful during holiday seasons, such as Christmas.
  • Public Wi-Fi  Getting free public Wi-Fi is a great thing. You can enjoy free WiFi in many shops, cafes and restaurants. They allow you to access the Internet for free or at very low rates. However, when it comes placing orders online, it’s not a good idea to use a public WiFi. These hotspots are not as secure as your home WiFi. So, if you really want to use make an online transaction while inside a cafe or restaurant, we suggest that you use your mobile data instead of the public WiFi. It may cost a few bucks but you will stay safe. After all, security is more important but free service.

So, if you have never bought online but you want to, we suggest that you follow the tips given in this article to stay on the safe side.

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18 Dec 2017

Website Recovery Services And Why You Should Consider Them

Web Recovery

Your website works as your online brand identity. It is here that your targeted audience, existing customers and potential customers come to find relevant information regarding your products or services. It means, therefore that your website needs to be up to date and as interesting as possible if at all it is to deliver conversions. There are so many things you can do to ensure that your site remains relevant to your market and your approach can also help improve rankings. But in as much as you work hard to keep your website functional and relevant, it is possible for it to get lost. There are a number of things that can lead to the loss of your website, including failing to pay for your hosting. Whereas it is possible to for you to download and recover your website from web archives, it may come with lots of errors, meaning you would still have plenty of work to do before it is up and running again. Luckily, there are professional website recovery services you can use to bring back your website just as good as it was, so you can be up and running again quickly. But what makes it a better idea to use the professionals then try to download the website yourself?

  1. The professional services will recover your site from the archive completely functional. With the assistance, you can say goodbye to the errors that call for so much of your time to fix. The professionals use the right tools to save you the dull, tedious work of making edits page by page.
  2. Recovery services are fast and easy. When you choose to download your site manually, it might mean handling page by page and file by file which can really be time consuming. You would take days to recover everything and this can have a toll on your business.
    By allowing professionals to handle the process, you can be sure to have your website back within 24 hours or less. For small sites an hour or less would be enough to download and recover the website.
  3. The service providers will let you in on what was recovered and what was not from the web archive. This means that you will quickly know of areas that need your attention in terms of improving. It saves you time of getting your website up and running again. You can also enjoy conversions so in the end you have a site that is responsive and easily editable to make necessary edits quick and easy.
  4. Site recovery services also maintain your original URL’s on the file. This way you will be able to keep your SERP ranking. With the professional assistance, you do not have to worry about losing rankings in search engines for your business.
  5. By using the services, you will not only be able to have your site pages downloaded but also videos, flash, images, CSS and Java-scripts as well.
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15 Dec 2017

Essential Rules to Follow When Designing Successful Logos


A logo symbolizes the iconic personality of a business benefiting companies to promote their brands, products and services. This helps in building public reputation and exhibiting business objectives to target clients.

Customized affordable logo design services from a company that provide help business owners create an idea regarding exactly how they want to convey their business messages to the viewers. For many companies, a good looking logo is what customers associate with your brand. Successful logo designs act as a recognizable symbol for your brand, and helps your valued customers identify your products and services. When it comes to branding, the right logo design services is an essential component.

Rules of designing an effective logo.


Keeping your logo simple is essential. Keep in mind that the purpose is to build brand recognition. Your logo sums up who you are in a single image. Creating a simple graphic can be very difficult, but it’s critical to keep the design as basic as possible. Keep the logos simple. You should also remember that simple icons can offer much more neatness to different sizes, be it on a brochures or your website, or billboard ad.



Know your target audience well when it comes to selecting a brand icon. Both the important determining factors include who they are and what exactly they expect from you. In the very first place, your company logo is meant to convey your primary business objectives. Consider whether it emphasizes power, tradition, flexibility, speed, health, connectivity, fun and some other attributes of your preference. Any of these features are extremely essential and can be the key message of an arresting design.


There is a latest trend of minimalist design so far as creating successful brand identity is concerned. This design approach is perfectly fine as long as your logo is already established as the company’s graphic representation. However, majority of small scale businesses lack the branding power of leading organizations. Merging some small textual elements can be a good idea, as long as the rest of the image is not overpowered. Font can change the message that your logo intends to give and so choosing the right font is one of the prime concerns.

Color of the logo

Colors carry implication and they can also vary by culture. You should research a little before deciding which colors may be best suitable for your brand. Quite often, companies have a definite brand color scheme and in such cases it is always better to make sure that your new or modified design or image ties into it perfectly. If at all possible, the color selection should be limited to 2 to 4 colors. This may not be taken into account if your brand is entirely web based, as your logo will always be showcased in full color.
However, for instance, if you are looking forward to promote your brand in various media and formats, it is better to keep the basic color scheme.

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