06 Nov 2017



Growing your business is a step by step process that certainly does not happen overnight.


When you think of growing a business, the first thing that comes to mind is getting new customers or expanding your client base. However your current customers could be the key to your increased sales. All you need to do is to vamp up your customer service strategy with more focus on customer retention and word of mouth marketing. Some simple tips like remembering your customer’s names, responding promptly to customers queries online and
listening to your customer’s needs and feedback can help promote customer loyalty and have your current customers bring in new customers.

As a small business owner, you need to take every opportunity to showcase your business and get your brand out there. What a better way to do this than taking part in trade shows and exhibitions that are relevant to your industry.The best thing about trade shows is they draw people who are already interested in your product/service and it’s a great way to get new customers, investors and suppliers.

Another way to grow your small business is to slowly introduce new products/services related to what you are currently offering. When you start a small business. However, before you venture into new products, it’s important to conduct a market research first so that you may know what your customers needs are exactly.

It is much easier to have a global market for your product/service now than it was in the past, thanks to tools like social media that have made the world a global village. With a great online marketing strategy and a quality product, you’ll definitely start attracting
international buyers who may request to have your product shipped to them. You can start off by shipping to one or two customers as you expand and slowly penetrate other markets.
To make it here though, you need a strong online presence since that is where your customers are.

One thing that will make your startup grow and set you apart, is being able to quickly adapt to changes in the market and within your industry. I’ll use an example of the food industry. There was a time when you only had to go to a physical restaurant to dine.
However, the concept of delivery came through and the restaurants that adopted to this quickly gained a whole new client base that had food directly delivered to their homes.

As a business owner, you constantly need to diversify your skills and be all rounded. As much as you have a team in place to handle different tasks, you’ll definitely play an oversight role and this requires you to have basic knowledge in most topics like IT,
finance, and communications. Make time and take business related courses, further your studies, attend relevant workshops and conferences. All these will translate in making better decisions for your small business and in turn boost your growth.

Social Media is huge. There are clearly big sites like facebook, twitter and Instagram that have been there for a while but newcomers such as Snap-chat are also gaining ground quite fast. However, as a small business, instead of opening accounts on multiple social media platforms, why don’t you conduct some research, find out where your target market is and use the best site to reach them?

Search Engine Optimization is a detailed topic but for this article, my advice is to have your business listed on as many local web directories as possible. Web directories are a great place for your business to be found when someone searches for a product/service you offer on the internet. Examples of local directories you can sign up for are Yellow Pages Kenya, Kenya Business Directory and Kenya Business Listing.

You cannot possibly handle everything yourself as a business owner. You have to figure out what your personal strength and skills are and delegate the rest of the work to an experienced team of people you trust.

Most small businesses have quite a small but productive team. This is why it is so important to keep your employees happy and motivated. Some simple ways to do this are giving them bonuses once in a while, having clear communication lines, helping your
employees achieve their personal goals and having rewards for outstanding performance.

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04 Nov 2017



Develop a Communication Strategy
The first steps is to get a group of employee in a room and develop a strategy for how the organization will communicate with employees. This team should think through and define a process and purpose for better business communication management.
This will require considering who needs to know what information, when they need to know it, and how it will be delivered to them. This strategy will help to create a standard for organizational communication.

Create a Communication Process
As with most things in business having a defined process – that is owned by someone – is the best way to ensure consistent communication. This can be as simple as the secretary who takes meeting notes, sending a copy of the notes to a central communication person and that person is responsible for sharing it with all employees.
I know that is overly simplified, but it can be an effective and practical step in the process.

Multiply the Message
Over-communicate the message and use every available forum – email, newsletter, bulletin boards, business website, intranet, social media, staff meetings, town hall meetings, text messaging, or video delivery. The more often the message is communicated the better
chance that employees will absorb it and remember it.

Explain the Why
Often leaders come up with a great idea, plan it, implement it, and may even communicate it, but they may not think to explain why a particular initiative makes sense for any given time.
This requires communicating from the 50,000 foot level and making sure employees understand why something is done and how it supports business goals and organizational strategy.

Create Feedback Process
It’s important that employees have a forum to offer feedback and ask questions. This helps to ensure that the message was received as it was intended. These feedback sessions can be done in staff meetings or an online employee forum.
Regardless of the structure or process, employees need to feel like their thoughts and opinions are heard. This process also helps the organization identify areas that can be improved upon.
Employees spend a great deal of their lives on the job and helping them stay connected to the mission and vision of the organization is one of the ways to foster employee engagement. The more we can do to keep employees in the loop, the better we can manage the rumor mill and the hurt feelings that come when employees feel like they’re not in the loop.

Kindly get in touch with us at  KEMNET.CO.KE!!  and we shall gladly be of help.

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01 Nov 2017



Your domain name and URL play a big role when it comes to search. The domain you choose also can and does impact your search visibility.

Start with keywords
Before logging into to your favorite domain registrar, take some time to brainstorm a few ideas. It can be helpful to have three to five keywords in mind when doing this exercise.
These words and phrases should clearly define what you do (or want to do). Mix and mash them together and see what looks right and makes sense. Don’t force the process — just let it flow.

Make it unique
Your domain is part of your brand. Making sure it stands out is extremely important for you and your users. Having a domain that closely resembles another popular brand is never a good idea, as it can lead to confusion.

Make it easy to type
If your URL is hard to type, people won’t. Difficult words to spell and long URL strings can be extremely frustrating to your end users. You may be able to add a nice keyword with a long URL, but if the user experience is negatively impacted, you’ll ultimately suffer.

Make it memorable
Word-of-mouth marketing is still the best of all. If you want to help your brand spread faster, make your domain easy to remember. Having a great website won’t matter if no one
can remember your domain name.

Keep it short
Shorter URLs are easier to type and remember. They also allow more of the URL to show up in the SERPs, they fit on business cards better and they look better in other offline media.

Create and meet expectations
What is the expectation you want to set when someone hears your URL for the first time? If they can’t instantly grasp what you do or who you are, you have a problem.

Build your brand
If you can’t find a good domain that meets the previous rule, use branding to distinguish yourself.

Don’t fall for trends
Just because something is trending now, it doesn’t mean it always will. Copying what someone else is doing can lead you down the wrong path. Stay away from odd spellings and lots of hyphens or numbers. Keep it simple, focused and easy to remember.

Try a domain selection tool
If you are having a hard time brainstorming for an idea, no worries, the internet has your back.Try using a domain selection tool to help you find the perfect domain. Tools like
Domainsbot or Namemesh can help you find that perfect domain. But remember to adhere to the advice above when using these tools.

Please find out more at  KEMNET.CO.KE!!  

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24 Oct 2017

Wireless connectivity

Wireless connectivity is a feature that has come a long way and something most people with
smartphones and laptops simply can’t do without. For common users, a router is a simple solution to convert their wired internet connection into a wireless one. Thus, enabling them to connect multiple devices at the same time.
But what happens if your router just stops working? And your data plan won’t suffice for the rest of the day? There is an easy way of keeping all your devices connected while you wait for the router to get fixed.
You can use your laptop’s inbuilt Wi-Fi chip to broadcast the connection across your home and connect your devices.
There are chances that your laptop is already running Windows 10 Anniversary Update. With the latest version, you can easily share your wired or even wireless network with devices.
Step 1:
Head over to the Settings menu in Windows, and select the ‘Network & Internet’ setting.
Step 2:
From the left navigation menu, select “Mobile hotspot”.
Step 3:
Toggle on the hotspot setting to share the connection. The Ethernet connection on your
laptop can be shared as a hotspot in just a few seconds.
Step 4:
It obviously won’t be easy for you to remember the password that the system generates on its own. You can click on “Edit” to change the password to the hotspot connection.

Kindly get in touch with us at  KEMNET.CO.KE!!  and we shall gladly be of help.

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23 Oct 2017


Online Presence

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks
you take by not having a website for your business.


Cost Effective
You know exactly how much your website is going to cost you and it’s on-goings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get
there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (OK might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realize this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to

By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities.
Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you
generate the happier you and your shareholders will be!

Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business.
All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your

It is imperative for every business to have a website. The more professional your website is, the more advantages you can gain. Feel free to let us know your thoughts by commenting
on our Facebook Page.

Kindly get in touch with us at  KEMNET.CO.KE!!  and we shall gladly be of help.

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13 Oct 2017


The World Wide Ledger

Over 30 years, no digital theorist of the age has better explained the next big thing than Don Tapscott. For instance, in Wikinomics Tapscott was the first to show how the Internet provides the first global platform for mass collaboration. Now, he writes about a profound technological shift that will change how the world does business—and everything else—using blockchain technology, which powers the digital currency Bitcoin.
The Internet as we know it is great for collaboration and communication, but is deeply flawed when it comes to commerce and privacy.

The new blockchain technology facilitates peer-to-peer transactions without any intermediary such as a bank or governing body. Keeping the user’s information anonymous, the blockchain validates and keeps a permanent public record of all transactions.

That means that your personal information is private and secure, while all activity is transparent and incorruptible—reconciled by mass collaboration and stored in code on a digital ledger. With its advent, we will not need to trust each other in the traditional sense, because trust is built into the system itself.

Although many opportunities for the blockchain require a digital currency, Bitcoin is only one application of this great innovation in computer science. The blockchain can hold any legal document, from deeds and marriage licenses to educational degrees and birth certificates. Call it the World Wide Ledger. It enables smart contracts, decentralized autonomous organizations, decentralized government services, and transactions among things. The Internet of Everything needs a Ledger of Everything: the blockchain is a truly open, distributed, global platform that fundamentally changes what we can do online, how we do it, and who can participate.

Tapscott, writing with his son Alex, a financial analyst and technologist, argues that the blockchain will shape the next era of prosperity—in finance, business, healthcare, education, governance, and beyond.

Borrowed from Don Tapscott & Alex Tapscott:

Could Technology get more Interesting?

Please check our website for all ICT related services and trends  KEMNET.CO.KE!! 

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11 Oct 2017



International Day of the Girl Child is an international observance day declared by the
United Nations? It is also called the Day of the Girl and the International Day of the Girl. October 11, 2012, was the first Day of the Girl. The observation supports more opportunity for girls and increases awareness of gender inequality faced by girls
worldwide based upon their gender. This inequality includes areas such as right to education/access to education, nutrition, legal rights, medical care, and protection from discrimination, violence against women and early marriages. The celebration of the day also “reflects the successful emergence of girls and young women as a distinct cohort in development policy, programming, campaigning and research.
In this day and age a girl child is far more informed than in 2012 thanks to Technology. looking at just a few of the benefits of ICT to the girl child you can clearly note that we are headed somewhere with the help of the ICT resources in the country.
ICT has been a major element in a girl’s personal growth and development, useful for improving studies, staying informed and earning a living. It reduces their sense of isolation, help acquire new skills, actively participate in national and global dialogues,
learn about taboo subjects (such as reproductive health and HIV), and makes them feel safer and more in touch with family and friends, and strengthens self-esteem. ICT helps a girl to improve her ability to express herself, speak in public, and engage with adults and other decision makers to negotiate her needs and rights.


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24 Sep 2017

Food issue!

Why, when entrepreneurs barely have time for lunch? Here’s why: This wouldn’t be an issue full of heroic photos of tacos. It would be an issue about entrepreneurs thriving in a brutal business—where competition is merciless, hours are brutal, product spoils fast, and customers think they know everything. It would, in effect, be an issue about pressure. And no matter what business we’re in, we can all learn from people under pressure. Pressure forces entrepreneurs to refine, hone, and troubleshoot the smallest of problems, because otherwise every misstep will multiply. Pressure demands perfection, or at least the pursuit of it. Pressure is motivation that never lets up. Other food magazines may make you hungry, but I hope the entrepreneurs in our special issue inspire you. And in the meantime, seriously, take a little break for lunch.

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11 Sep 2017

Cryptocurrencies are digital currencies

Cryptocurrencies are digital currencies in which encryption techniques are used to regulate the generation of units and verify the transfer of funds. The most famous is Bitcoin, but there are other cryptocurrencies emerging that present outstanding investment opportunities for the savvy. In this course, you’ll learn the instructor’s system for investing in altcoins, understanding how to turn the money in your hand into extremely valuable digital currency, that will give you a much higher return in the end.

  • Access 27 lectures & 2.5 hours of content 24/7
  • Choose the best starting point for cryptocurrency investment
  • Use Google to research the digital currency community
  • Estimate the true value of the entire market
  • Compare your own research to the relative position of a currency within its history & among other altcoins
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02 Sep 2017


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