With rapid technological advancements, it is almost unheard of for businesses and other organizations to be absent on the internet.
People and companies alike are increasingly turning to online sources for research and to make product inquiries. To get a share of this traffic, it is important to have a proper and effective website that is attractive.
There are millions of websites online and your site will need an imposing presence to fare well. In-case of a stiff competition. If rival companies pitch their tent online and fight for same audience, it means that your work is properly cut out for you!
While there are many ways of achieving a commanding presence on the internet, having an effective web design is probably the most basic of these.
Qualities of an effective website
Friendly to the end users
Design a proper website with the end user in mind. This means a simplified interface that is not difficult to understand. Have menu items at a prominent part of your first page. Be careful, though, not to have too many menu items that a user gets confused.
Offers an interactive and exciting interface
Obviously, not many people will want to stay a minute longer in a platform that is boring. Add pictures and short videos to captivate audience. Plain text can be somewhat boring and may not push your agenda very far. Interactivity also implies accepting feedback from visitors and offering them contacts to get in touch with you. You can also consider having a “Help” page where questions that may arise from users are pre-answered.
Does not have prohibitive loading times
There is nothing as frustrating as a website that takes forever to load! Users are presented with many options online and if yours takes a long time to show, they simply move on to the next alternative. While this does not necessarily mean that you should give insufficient content, it calls for a careful balance between the two.
Accessible by different browsers
Your platform attracts people for one reason or the other and they use different browsers. While there are common and popular browers, the safest bet is to be compatible with as many browsers as is possible. Moreover, you want your platform to be accessible even to those on the go. This means creating pages that can be adapted for phone-viewing. With this consistency, you are bound to draw too many kinds of users and even retain them!
While the web design might look appealing from your end, the end users might not enjoy good viewership of the same. Ensure screen resolutions are uptodate in new computer and device models. Therefore, it is crucial to be sure that the website will not appear pixilated when displayed on certain screen resolutions.
Offers functionality to the precise course it is serving
What will make your company or organization stand out is how well it depicts the core elements you are exposing to your audience. Borrowing an appealing website design will not be effective if it does not give enough space for you to feature your products or other mandates (like in the case of non-profit organizations).
Search Engine Optimizable
Search Engine Optimization (SEO) is achieveble after the website has been created. It involves a mix of marketing strategies, it is important to bear its importance in mind during web creation. Think of all the features that a website should have for it is to be an SEO easily and make room for videos and pictures to come in handy. This should promote the website and make it appear at the top of search engine.
Consistency in the layout
This simply means that different pages of the website ought to have a uniform layout. Ensure the user understands the website and move with the flow. Also get to know what make a good website.
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