26 Aug


Digital marketing in Kenya,

To help my fellow Marketers and Entrepreneurs get ‘up-to-speed’, am sharing these Digital Marketing Stats I believe will help you make the best marketing decisions for your business.

  1. Mobile Landscape
    38.9+ Million Mobile Subscribers
    26.7+ Million Mobile Internet Subscriptions
    21.5+ Million Mpesa Subscriptions
    12.7+ Million Smartphone/Tablet Owners
    Sources: CAK and Safaricom
  2. Social Media Marketing Stats
    52% of companies say Facebook is the most effective social channel for customer engagement
    81% of Facebook’s audience in Kenya use mobile only
    86% of social media users want to and do follow brands on social platforms
    57% are annoyed with too many promotions by brands
    75% have purchased something because they saw it on social
    57% are more likely to buy from a brand they follow
  3. Social Landscape
    6.9+ Million on Facebook
    3+ Million on YouTube
    2.2+ Million on Twitter
    1.4+ Million on LinkedIn
    1.3+ Million on Instagram
    Sources:Facebook, LinkedIn, Nendo and Google

Social Media Marketing Tips:

  • Create a Marketing Calendar based on your consumer’s journey and business goals
  • Use Facebook and Other social media Channels to Build your OWN Database Audience.
  • Drive audiences to Mobile pages/websites to get better conversions and sales instead of  Social Post Engagements.
  • Use the Pareto principle when it comes to posting content 80%(engagement) and 20%(advertising) posts.
  • Use VIDEO posts for Increased Awareness, Engagement and Consideration.
  • Use Facebooks’ Audience Insights to better Understand your Customers Interests.
  • Understand your Customers path to purchase and Match your Facebook ads Objectives according to your own Business Objectives.
    • Brand Awareness
    • Clicks to Website
    • Website Conversions
    • Video Views
    • Lead Generation
    • Engagement
  • Improve your Relevance Score when advertising to reduce ad spend by
    • Being specific with your targeting
    • Considering your Ads image and message
    • Refreshing your Ads
    • Learning from Testing Different Ad angles
    • Avoid using offensive and misleading content (Click bait) 
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