To help my fellow Marketers and Entrepreneurs get ‘up-to-speed’, am sharing these Digital Marketing Stats I believe will help you make the best marketing decisions for your business.

1. Mobile Landscape
   38.9+ Million Mobile Subscribers
   26.7+ Million Mobile Internet Subscriptions
   21.5+ Million Mpesa Subscriptions
   12.7+ Million Smartphone/Tablet Owners
   Sources: CAK and Safaricom
2. Social Media Marketing Stats
   52% of companies say Facebook is the most effective social channel for customer engagement
   81% of Facebook’s audience in Kenya use mobile only
   86% of social media users want to and do follow brands on social platforms
   57% are annoyed with too many promotions by brands
   75% have purchased something because they saw it on social
   57% are more likely to buy from a brand they follow
3. Social Landscape
   6.9+ Million on Facebook
   3+ Million on YouTube
   2.2+ Million on Twitter
   1.4+ Million on LinkedIn
   1.3+ Million on Instagram
   Sources:Facebook, LinkedIn, Nendo and Google

Social Media Marketing Tips:

• Create a Marketing Calendar based on your consumer’s journey and business goals
• Use Facebook and Other social media Channels to Build your OWN Database Audience.
• Drive audiences to Mobile pages/websites to get better conversions and sales instead of  Social Post Engagements.
• Use the Pareto principle when it comes to posting content 80%(engagement) and 20%(advertising) posts.
• Use VIDEO posts for Increased Awareness, Engagement and Consideration.
• Use Facebooks’ Audience Insights to better Understand your Customers Interests.
• Understand your Customers path to purchase and Match your Facebook ads Objectives according to your own Business Objectives.
  • Brand Awareness
  • Clicks to Website
  • Website Conversions
  • Video Views
  • Lead Generation
  • Engagement
• Improve your Relevance Score when advertising to reduce ad spend by
  • Being specific with your targeting
  • Considering your Ads image and message
  • Refreshing your Ads
  • Learning from Testing Different Ad angles
  • Avoid using offensive and misleading content (Click bait)