04 Apr 2020

THE IMPORTANCE OF WEB HOSTING

importance of web hostingLet us have a look at the various reasons which makes having a good hosting important for a website.

Lesser Downtime: Downtime is the period when your site may not be accessible to a visitor. This time may be a few seconds or even hours. During this time, you may be losing many business opportunities which may have come your way. If you have web hosting from reputed hosting organization then it can be said with certainty that you will be having lesser or no downtime. So, you will not have an impression of unreliability upon your customer.

Organized E-mails: You may be using separate e-mails and online accounts for your business correspondences. The web hosting package that you select will include such e-mail links to your site. Having such inclusion will help you to organize those e-mails and separate them from other correspondence that you have. Moreover, your e-mail address will be more memorable as it will match your website.

Ability to Deal Huge Traffic: It may so happen that when you are having maximum traffic to your site your site temporarily faces a downtime. But if you have dedicated web hosting then such incidents will not happen and you will have the ability to manage maximum traffic to your site.

Effective Maintenance of Hardware: When you have web hosting from a reputed service provider then you do not have to bother with the maintenance of hardware. They will be effectively handled by the service provider. They will be allocating a number of servers on both sides and if one fails it will automatically be transferred to the other. This will also enable you to have a lesser amount of data loss.

Enhanced Marketing: It can easily be said that if you have a better web hosting you will have greater marketing opportunities. Incidents like this will not happen that when your client is searching for a product or is about to make a payment for an order your site faces a downtime. An incident like this will generally lessen your chance of having better business. That particular potential customer will find another site which has proper web hosting and buys the product from there. But if you have such a web hosting then that potential client would have been your valued customer.

It can be seen how important it is to have effective web hosting for a better online presence and enhancement of business.

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06 Mar 2020

WHY DO I NEED A DOMAIN NAME?

Domain Name

A domain name is a singular identifier for you online. It is a piece of real estate that you completely own and control in the online world as long as you own the rights to that name. Your name can be anything you want from transparent,fanciful,technical to as mysterious as you want it to be, they can be used for small time personal use to the face of a company publicly   kemnet.co.ke offers different type of hosting service further optimized with unique performance tweaks!

Importance of domain names

On the most basic level your domain is important because it helps us remember websites. Each computer out there has an Internet Protocol (IP) address that they use to communicate. It would be completely impossible for us to remember all the IP addresses we require to access information daily

Credibility

It adds credibility and professionalism to your business, whether you are a a small business starting out or an established company. If you publish your site through a free Web hosting site it will bring up a generic address.This does not inspire confidence in your customers

Branding

If you have you brand name or your company name included in your domain name it helps to reinforce your brand value. It increases the awareness of your brand. Visitors don’t just come to know about your brand name but also do take care to remember it for future visits. Your brand name travels with them and gets transferred to other people whenever your visitors talk about it among their own friends.

Mobility

A domain name adds mobility to your Internet presence, owning your own domain name lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don’t own your name, you’ll have to take a new URL, which will destroy the branding that you built up with your first address.

 

There are more pros to having a domain name than cons. Think of it like you’re deciding on a company logo, because the two should go together. Your domain name is a reflection of your brand. The bottom line is that a good domain name can go a long way toward generating traffic to your Web site and building your reputation. That, in turn, will result in more customers and better sales.

 

 

 

 

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06 Feb 2018

Business Trends To Adopt in 2018

Tech Trends

There is a quote that says, ‘’If you wish for it, then work for it. 2018 brings possibilities that are limitless to individuals and companies that will take good advantage of the opportunities presented in the world today. I call them the money making ‘Trends’ to take a chance on.

Local Advertising

Search engine optimization techniques are the great asset a business can maximize on to grow its customer base. SEO helps in growing a brand visibility on the internet by making it easier to be found by surfers on the internet. It is a personalized technique that a serious business should consider implementing in order to reach more customers and promote their products and services on the internet. This can be achieved by using pages like MyBusiness, local landing pages, keyword search engines to mention but a few. This is the way to go to take your promotional and marketing approach to a whole new level and help your business flourish throughout 2018 and beyond.

Advanced Technologies

The internet has become a one stop shop for businesses to equip themselves with skills and technologies that can take their business to the next level. Namely, artificial intelligence (AI), machine learning  (ML) are some of those technologies a business should incorporate in their business. These advanced technologies allow businesses to interface with their customers in a new and efficient way. These technologies will advance and improve your customer service relationship thus fostering rapid business growth and customer  retention. They will also streamline your everyday operations to be  smooth and efficient.

Millennials

There is a new crop of customers with an incredible will of buying power, these are the Millennials. They make up a large population to wield business startups to growth. Any serious business should leverage on this and adopt business models that are in line with what the Millennials want, business startups should take time to research and understand the needs of this target group. They are technology savvy so that s a start to develop products that this gaggle of buyers is interested in acquiring on a day to day basis. This is rapidly boost your


Block chain

2018 is the year of technology advancement and business startups should already know that and be working around it too. Block chain technology has been developed to improve visibility of your business and make it more transparent to your present and potential customers. It allows for safe documentation and monitoring of your business in real-time. It is meant to change the rigid ways of doing business operations by digitizing transactions to be readily available and to be more accountable.

E-Commerce

The world has already become a global village and most customers prefer to do their shopping online rather than actual visit to the shop. The brick stores in town are becoming passé as most shoppers opt to do their shopping online. Online companies such as eBay have already cut a marketing edge for themselves as the pioneer online firms in the world and are making superficial profits. This is a technology that has been tested and proofed to work as customers have responded with resounding reception.

Follow these trends religiously in 2018 and be sure to make moves in the business world that will have you reap heavily. Purpose to stay at the top with vigor and the rewards will be forthcoming.

Cheers…

 

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