WHY DO I NEED A DOMAIN NAME?
A domain name is a singular identifier for you online. It is a piece of real estate that you completely own and control in the online world as long as you own the rights to that name. Your name can be anything you want from transparent,fanciful,technical to as mysterious as you want it to be, they can be used for small time personal use to the face of a company publicly kemnet.co.ke offers different type of hosting service further optimized with unique performance tweaks!
Importance of domain names
On the most basic level your domain is important because it helps us remember websites. Each computer out there has an Internet Protocol (IP) address that they use to communicate. It would be completely impossible for us to remember all the IP addresses we require to access information daily
It adds credibility and professionalism to your business, whether you are a a small business starting out or an established company. If you publish your site through a free Web hosting site it will bring up a generic address.This does not inspire confidence in your customers
If you have you brand name or your company name included in your domain name it helps to reinforce your brand value. It increases the awareness of your brand. Visitors don’t just come to know about your brand name but also do take care to remember it for future visits. Your brand name travels with them and gets transferred to other people whenever your visitors talk about it among their own friends.
A domain name adds mobility to your Internet presence, owning your own domain name lets you take that name with you if you transfer Web hosts or switch to your own in-house server. If you don’t own your name, you’ll have to take a new URL, which will destroy the branding that you built up with your first address.
There are more pros to having a domain name than cons. Think of it like you’re deciding on a company logo, because the two should go together. Your domain name is a reflection of your brand. The bottom line is that a good domain name can go a long way toward generating traffic to your Web site and building your reputation. That, in turn, will result in more customers and better sales.