23 Jun 2020

E-LEARNING IN KENYA

e-learning in Kenya

online presence

ELECTRONIC LEARNING IN KENYA

E-learning in Kenya has seen massive growth and has a very promising future as more youth are working and continuing their education simultaneously as more universities embrace this, going as far as to make certain courses accessed online only. E-learning or electronic learning refers to a learning system done online using an electronic device.

Although there is tremendous growth in e-learning in Kenya the demand for  learning is also increasing rapidly. More people are embracing studying online therefore creating an avenue for revenue for different people in the education sector.

Different sites have come up focusing on different topics from digital marketing to programming to agricultural know how. For example https://elearningsolutions.co.ke/

Advantages of e-learning in Kenya

  1. Flexibility. E-learning for students and lecturers as it can easily be fixed in a busy schedule making it convenient for them. One does not have to plan in advance to study. You can easily put it in between the activities you have for the day.
  2. Saves You Time And Money. Online study eliminates the need to travel . There is no need to be physically present in a classroom. It reduces the time you will be required to be away from the workplace and it saves you both time and money.
  3. Giving an opportunity for everyone to express their views. Most people feel embarrassed to speak in public. Many people react better online, answering more questions to teachers through groups on the Internet than in person.
  4. Lastly, online courses and studying by yourself creates the feeling of teaching yourself. This encourages you to take up the responsibility of your own education.  We must consider e-learning as a method of educating ourselves even after entering the work force

Although e-earning in Kenya is new and many Kenyans embrace this option of studying even with the challenges that should addressed. This will only work if the government and the private technology sector work hand in hand to beat these challenges. Check out our internet packages that would help you out in e-learning. Just a click.

 

 

 

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29 May 2020

DEDICATED HOSTING

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Control, privacy, and guaranteed resources are the primary benefits for both VPS hosting and Managed hosting. However dedicated servers are not shared with any other users. Performance of a Dedicated server customer’s website is stable and predictable. Customers with high traffic websites often best fit for Dedicated hosting.

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Users of shared Hosting also known as VPS server have allocated resources just like Dedicated server users. However the amount of available resources on Shared servers may still not be what a website needs. For example, Shared servers often start at 2GB of RAM, whereas Dedicated servers often start with at least 4GB of RAM available.
In short, Dedicated servers allows for the same full customization and control of a Shared Hosting , but with even more horsepower.

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Dedicated hosting service, dedicated server or managed hosting service is a website hosting environment. It provides the highest level of resource allocation, privacy, and control. Dedicated servers completely isolate from one another. Users get full access to configure their server anyway they want without affecting another user or being affected by the actions of other users.

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  • Processor:

    How powerful you want the server to be?

  • Bandwidth:

    After having an idea of the traffic to your website, decide on the bandwidth required. If your website sees high traffic, go for more bandwidth. If you plan to run scripts, have HD pictures, or stream multimedia files, then go for high bandwidth servers.

  • Memory:

    Memory is important in order to decide the efficiency of your server and faster loading of your website, as a result, the more RAM the better Speed.

  • Operating System:

    Depending upon your needs, decide if you want a Windows dedicated server or Linux dedicated server but also take into account the type of your application.

  • Storage:

    Know your data storage requirements of your website. You can pick from several hard drive options.

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How To Start Managed Hosting Service

Starting with Dedicated hosting is easy. Simply choose from our Standard, Enhanced, or Premium Dedicated server packages. Based on the amount of resources your website needs and follow the sign up instructions. To get more information on the dedicated hosting or server, click here.

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14 May 2018

Managed Service Provider

Managed Service Provider.

Managed Service Provider, also known as MSP. This is a service provided by IT companies to small and medium-sized business, and sometimes large organizations, governments and non-profits.

It is applicable in instances where by the businesses do not have full-time in-house IT staff members.

A MSP either charges on an annual basis or a monthly recurring fee. There is a service level agreement (SLA) that is tied to the contract. The contract is well detailed with a list of all items and tasks to be included.

Managed Service Provider

Tasks list might include as;

  • 24/7 network monitoring of servers,
  • desktop,
  • laptops
  • endpoint devices.

Depending on the terms and conditions spelled out in the contract the service provider may also include repairing any issues that arise, patching of devices to keep them updated and monitoring the system. www.kemnet.co.ke

Types of MSP Providers

  • Network Infrastructure
  • Software as a Service (SaaS)
  • Communication Services
  • IT Support
  • Security as a Service

MSP provides a great value for money by being proactive in fixing issues before they occur. MSP assists in optimizing the IT environment to prevent and lessen the need for regular break/fix issues. Mostly MSP provides remote services. A Remote Monitoring and Management system (RMM) monitors and fix issues remotely.

MSP has access to the environment and regularly monitors it and is better prepared for any emergency issues that may arise. It also has skilled technicians in Level 1, 2 and 3 that assist with the IT tasks and fix arising IT issues.

The MSP provides different billable rate for each technician assigned to work on any given issue.

Once you start working with a managed service provider, the remote team will take over on day-to-day monitoring and maintenance for your network, sometimes including jobs like antivirus protection.

Monitoring Your Network

IT service providers use remote monitoring and managing (RMM) software for networks and servers. RMM software enables the MSP company to easily manage your network and closely monitor it without sitting next to a server. If something goes wrong, or if a server on the network isn’t operating as it should, the RMM software notifies a system administrator. This software can also make it much easier to apply important updates, like security patches. It can even automate routine processes like finding more disk space for a server.

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12 Mar 2018

The Power in Your Data platform

Data platform has great power to change the entire perspective of your organization; it has the power to make or break the entire game. It’s a dominion of multiple possibilities. Whether the data is, edge, on-premise, or on cloud, the capacity to bring new opportunities is limitless. It gives a clear direction moving forward and gives detailed insights for your business.

www.kemnet.co.ke

Microsoft Data tools to reinvent your business:

Azure

Azure helps speed-up your move to the cloud. It gives the advantage of cloud agility and the efficiency vital to migrate to cloud without having to change the code. Azure makes faster predictions and helps unlock new insights.

For faster and smarter innovation consider Azure data services. It has great ability to unlock the data potential.

 

SQL Server

It gives you power to innovate faster while you are on-premise. The SQL Server 2017 comes with updated intelligence and security. It gives you all the extra features without having to pay extra. It offers performance that is best-in-class, and flexible for your on-premise requirements.

Be it Windows, Linux, or Docker containers, it helps you run SQL Server 2017 on any of your favorite platform.

 

Artificial Intelligence (AI)

When it comes to data platform, AI is native-get access to insights quicker from any data that you want, on-premise or cloud. It works by combining your unique data for enterprise and the data from the world to build an organization that is driven by intelligence.

AI is being used to amplify human ingenuity. AI brings the ability to extend our capabilities to help us achieve more.

www.elearningsolutions.co.ke

Microsoft Data Platform: The Solution

Intelligent

Now get the power of AI with the Microsoft Data Platform right in your data to get a detailed understanding about your customers and business like never before. Microsoft is the only one who brings machine learning to the edge and for the database engines, for increased security and accurate predictions.

Agile and Fast

Microsoft’s flexible data platform that provides an experience that is consistent across the platforms and helps your innovations reach the market sooner. Build and deploy your apps from anywhere and anytime.

Enterprise-ready

Help your business scale when you know that the availability, performance, security requirements are covered-with a cost of ownership that is industry-leading.

 

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19 Feb 2018

WEB DESIGNING TRENDS

WEB DESIGNING TRENDS TO FOLLOW IN 2018

www.kemnet.co.ke

The Web Designing trends are advancements in mobile usage and has led to the need for web designers to up their sleeves and meet the ever changing demands of creating websites that are user-friendly. The world of technology is dynamic thus the need for web designers to remain innovative in order to match up to the trending corporate styles and remain relevant. Through balanced aesthetics with functionality, web designers can guarantee increased conversion rates and customer engagements. 2018 is the year set to take notable web designing trends that focuses on designing powerful websites with improved user experience. Below are some of the ways this can be achieved.

 

Making Mobile the number one priority

The target market is technology savvy but the importance of mobile- friendly designs cannot be well emphasized enough. In order to achieve maximum customer engagement the web designs must be user friendly websites that have a mobile version to it.

Bold and Big Fonts

Web designers must always aim to create designs that are eye-catchy and draw the attention of online users. They should do so b complimenting modern styles with fonts that are unique and creates a personality, evokes emotion and relays information effortlessly. Thus Web design trends of Bold and Big font will enhance customer experience.

Flat Design

Flat design is all about usability and minimalism. It focuses on cleaning your website and making it relevant by focusing on key parts. The aim is to help your website remain trendy and load quickly.

Animations

Animations are eye catchy and visually appealing to online users. The trick is to replace static and boring images with engaging images that improve user experience and draw attention.

www.elearningsolutions.co.ke

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08 Feb 2018

Digital Marketing in Kenya

digital marketing

Digital marketing is the act of advertising on the digital platforms such as, websites, emails, social media, mobile apps and search engines. This forms of advertising covers a wide range of online market. It is a gift to the start-up and existing business that are struggling to compete with the ‘big giants’ in the business world, as it offers them a less costly medium to market themselves, to a ready and technology savvy online market. They are various ways to achieve digital marketing in Kenya namely:

 

SEO Search Engine Optimization (SEO)

Search Engine Optimization (SEO), is where a startup business aims to optimize its website reach, content and technical set up by making sure that its digital pages always appear at the top of all the search engines for the specific words outlined by the company. Its main aim is to draw a lot of traffic to the company website whenever online clients are searching for products and services or any relevant information that narrowly relates to the company. Search Engine Optimization requires a well-constructed website that is easy to use so to keep the clients engaged and offer them the relevant information they seek. Companies should ensure they deliver relevant and engaging content in a consistent manner in order to appear credible to all present and potential clients.

Paid Search

This form of digital marketing is usually sponsored and appears at the top-side of the SERP and its pay once, people click on ad. It can be tailor-made to suit your visibility needs, that is, whenever specific words are entered they can reach your target audience easily. This form of marketing is very flexible, visible and very effective for all companies to adopt.

Content Marketing

Content marketing is a powerful digital marketing tool. It is an important tool in achieving an online presence and visibility in all social media platforms. After creating engaging and relevant content a business can further offer paid search ad and emails to its clients. The content should be relevant, engaging, educative and very consistent. www.elearningsolutions.com

Social Media Marketing

Social media marketing is aimed at reaching more people on social networks to engage them by sharing informative articles that are relevant to what you wish to achieve. Social Media once used effectively can be more than just posting photos and videos it can be educative, informative and can be used to market and build strong online brands. Companies should strive to remain relevant to their target audience by posting engaging articles that can be shared online to creative a buzz and traffic on their sites. They can create an online movement that is unbeatable and unstoppable. www.elearningsolutions

Email Marketing

Emailing is an easy and most efficient means of reaching customers. It serves its full usefulness of being a communication tool. Companies can create content relevant to what they do and are offering the prospective clients and do bulk emailing to reach to as many prospective clients as possible. Such emails should be formal, relevant, conversational and trustworthy in order to achieve the desired impact.

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06 Feb 2018

Business Trends To Adopt in 2018

Tech Trends

There is a quote that says, ‘’If you wish for it, then work for it. 2018 brings possibilities that are limitless to individuals and companies that will take good advantage of the opportunities presented in the world today. I call them the money making ‘Trends’ to take a chance on.

Local Advertising

Search engine optimization techniques are the great asset a business can maximize on to grow its customer base. SEO helps in growing a brand visibility on the internet by making it easier to be found by surfers on the internet. It is a personalized technique that a serious business should consider implementing in order to reach more customers and promote their products and services on the internet. This can be achieved by using pages like MyBusiness, local landing pages, keyword search engines to mention but a few. This is the way to go to take your promotional and marketing approach to a whole new level and help your business flourish throughout 2018 and beyond.

Advanced Technologies

The internet has become a one stop shop for businesses to equip themselves with skills and technologies that can take their business to the next level. Namely, artificial intelligence (AI), machine learning  (ML) are some of those technologies a business should incorporate in their business. These advanced technologies allow businesses to interface with their customers in a new and efficient way. These technologies will advance and improve your customer service relationship thus fostering rapid business growth and customer  retention. They will also streamline your everyday operations to be  smooth and efficient.

Millennials

There is a new crop of customers with an incredible will of buying power, these are the Millennials. They make up a large population to wield business startups to growth. Any serious business should leverage on this and adopt business models that are in line with what the Millennials want, business startups should take time to research and understand the needs of this target group. They are technology savvy so that s a start to develop products that this gaggle of buyers is interested in acquiring on a day to day basis. This is rapidly boost your


Block chain

2018 is the year of technology advancement and business startups should already know that and be working around it too. Block chain technology has been developed to improve visibility of your business and make it more transparent to your present and potential customers. It allows for safe documentation and monitoring of your business in real-time. It is meant to change the rigid ways of doing business operations by digitizing transactions to be readily available and to be more accountable.

E-Commerce

The world has already become a global village and most customers prefer to do their shopping online rather than actual visit to the shop. The brick stores in town are becoming passé as most shoppers opt to do their shopping online. Online companies such as eBay have already cut a marketing edge for themselves as the pioneer online firms in the world and are making superficial profits. This is a technology that has been tested and proofed to work as customers have responded with resounding reception.

Follow these trends religiously in 2018 and be sure to make moves in the business world that will have you reap heavily. Purpose to stay at the top with vigor and the rewards will be forthcoming.

Cheers…

 

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14 Dec 2017

Qualities of an Effective Website

Effective Website

With rapid technological advancements, it is almost unheard of for businesses and other organizations to be absent on the internet.
People and companies alike are increasingly turning to online sources for research and to make product inquiries. To get a share of this traffic, it is important to have a proper and effective website that is attractive.

There are millions of websites online and your site will need an imposing presence to fare well. In-case of a stiff competition. If rival companies pitch their tent online and fight for same audience, it means that your work is properly cut out for you!

While there are many ways of achieving a commanding presence on the internet, having an effective web design is probably the most basic of these.

Qualities of an effective website

Friendly to the end users
Design a proper website with the end user in mind. This means a simplified interface that is not difficult to understand. Have menu items at a prominent part of your first page. Be careful, though, not to have too many menu items that a user gets confused.

Offers an interactive and exciting interface
Obviously, not many people will want to stay a minute longer in a platform that is boring. Add pictures and short videos to captivate audience. Plain text can be somewhat boring and may not push your agenda very far. Interactivity also implies accepting feedback from visitors and offering them contacts to get in touch with you. You can also consider having a “Help” page where questions that may arise from users are pre-answered.

Layout and usability of a website.

Effective Website

Does not have prohibitive loading times
There is nothing as frustrating as a website that takes forever to load! Users are presented with many options online and if yours takes a long time to show, they simply move on to the next alternative. While this does not necessarily mean that you should give insufficient content, it calls for a careful balance between the two.

Accessible by different browsers
Your platform attracts people for one reason or the other and they use different browsers. While there are common and popular browers, the safest bet is to be compatible with as many browsers as is possible. Moreover, you want your platform to be accessible even to those on the go. This means creating pages that can be adapted for phone-viewing. With this consistency, you are bound to draw too many kinds of users and even retain them!

Elements;

Screen resolution
While the web design might look appealing from your end, the end users might not enjoy good viewership of the same. Ensure screen resolutions are uptodate in new computer and device models. Therefore, it is crucial to be sure that the website will not appear pixilated when displayed on certain screen resolutions.

Offers functionality to the precise course it is serving
What will make your company or organization stand out is how well it depicts the core elements you are exposing to your audience. Borrowing an appealing website design will not be effective if it does not give enough space for you to feature your products or other mandates (like in the case of non-profit organizations).

Search Engine Optimizable
Search Engine Optimization (SEO) is achieveble after the website has been created. It involves a mix of marketing strategies, it is important to bear its importance in mind during web creation. Think of all the features that a website should have for it is to be an SEO easily and make room for videos and pictures to come in handy. This should promote the website and make it appear at the top of search engine.

Consistency in the layout
This simply means that different pages of the website ought to have a uniform layout. Ensure the user understands the website and move with the flow. Also get to know what make a good website.

If you’re looking for web design services, check out our website at KEMNET.CO.KE!!   we will be glad to help.

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20 Nov 2017

THE RISE AND FALL OF DIGITAL BRAND BUILDING

The age old phrase “the grass is always greener on the other side of the fence” is an apt starting point for understanding the hype behind digital brand building (and its gradual fall from eminence). Digital brand building is the most prominent of all the commercialization initiatives of the internet. But it wouldn’t have reached its current state without the explosive growth of the internet in the last 1980s / early 1990s. We suddenly got a new past time in our lives, which eventually became our life. From something that we use to spend 15–30 minutes in a day (by specially making an effort to connect wires, start up a modem, hear some nice whirring sounds etc.), we are now in a constant online mode (digital detox advice is becoming the next big occupation)

At its very onset, digital branding was aspirational for brands. It was a novel way of brand building on a medium that was slowly revolutionizing our lives (still primarily in terms of how we access and use information). The typical downside of any form of commercial initiative is its ability to reduce the lowest common denominator. From being a novel and aspirational way of brand building, digital mediums became the only way of brand building (and gave rise to the fancy catchphrase of “digitally native”).

Exclusivity has long been a key component of luxury brand building. But global surveys of luxury consumers (by different parties) now reveal that quality is a stronger influencer of purchase (rather than exclusivity). Have luxury brands accepted this new reality? They have not and are still struggling with it. Why did I bring up this concept of exclusivity at this point? A brand is not an isolated dimension anymore — it is a connected dimension.

A brand is now as much as where it advertises and communicates compared how its identity is and who are its consumers. @Tom Goodwin recently wrote about the “Democratization of E-commerce ”. This very concept of democratization can be extended to digital branding channels.

Consider the following facts from Adobe Digital Insights:

  • The average cost of a digital ad (now categorized separately for mobiles / laptops / iPads / tablets) has gone up by 12% in the last two years.
  • Brands have increased their investment in search advertising by 42% in the last two years, but the number of people visiting websites of brands through search advertising has only increased by 11%
    People are spending less time on websites than they did before (the reasons are muddled here but it could be a combination of more efficient and structured availability of information combined with the advent of apps)
  • The democratisation of digital channels as mediums of brand building is significant. The barriers to entry are significantly down (or are virtually non-existent). Instagram allows me to start a promotion using one of my recently snapped pictures for as low as $5 to reach an estimated 10,000 people. When the first banner ad debuted in 1994 as part of AT&Ts “You Will” campaign, things were neither this easy nor were they straightforward (and for good reasons). According to Joe McCambley, who created the banner ad, there was a reason behind the 44% CTR:
  • It was part of an integrated marketing campaign (with spends on TV, radio and print) that had $50 million in annual spends — the banner debuted 2 years after AT&T ran multiple spots using different scenarios but all culminating in the same holistic message of “You Will” — It was not click-bait and had a high level of in-built awareness and curiosity
    Way back in 1994, the AT&T team created a virtual reality tour of the world’s famous museums and loaded it on to the Arts section of Hotwired.com, which was were the banner ad appeared. Clicking on the banner ad opened up this magical experience, which again goes back to the fundamental premise of digital branding — building experiences (and not merely brands)
  • Supply was more than demand — There were only 6 global advertisers who lined up for running banner advertising on Hotwired.com. In Joe’s own words, “The supply of creative talent far outstripped advertiser demand. For about two years many of us in digital advertising created some of the most amazing experiences of our careers”
  • The three characteristics of success of the first ever online banner ad are exactly the three factors that have led to the slow demise of digital branding as a meaningful medium of brand building. The endemic factor that holds back the progress of the human civilisation is our constant need for copy-cat behaviour, displaying herd-mentality and getting easily influenced. Marketers are solely responsible for tipping the balance in favour of demand over supply. Quantity will never beat quality in any sense or dimension.
  • As the floodgates opened, quality of online advertising (aka as a primary influencer of digital branding) declined. What started off as a novel and unique method for building brands, quickly reduced itself to an array of sub-standard execution, misleading CTAs, overwhelming volumes, push marketing vs pull and a creator of a sense of paranoia among consumers.
  • Marketers and brand builders of all shapes and sizes now create online advertising and endeavour to build their brands digitally. Majority of it are laughable, embarrassing, silly, noise and annoying. Consider the significance of the following quote, which indirectly outlines why digital branding as a principle is a failure:
  • “Too often we tend to think of change in a very singular mindset, technology. But technology is not the real issue, not the root cause. It’s an effect, for sure… [but] the real driver of societal change is society itself, not your smartphone.” — John Hayes, ex-CMO, American Express
  • The fall from grace of digital branding is because of a complete misunderstanding or arrogance on the part of marketers on our ability to react and take back control. What has been happening since the time consumers have started realising the idiocy and annoyance of online advertising (aka digital brand building component):
  • Mad Robots, Farcical Digital Experience, Retargeting runs amuck — I couldn’t find a better way of writing this so have left the bullet heading unchanged. You can read the full article here
    More statistics can be found here but 11% of the global internet population is blocking ads on the web, which in itself is a growth of 30% from the previous year (2015)
  • More meaningful and deeper collaborations and partnerships — With the fallacy and waste associated with programmatic advertising laid bare, brand builders are increasingly getting into more controlled and careful collaborations with other brands. This is with the aim to develop more deeper and meaningful content with a win-win outcome for both parties
  • Global campaigns have not lost their shine when it comes to digital brand building, but localisation has assumed critical importance — The previous notion that the borderless nature of the internet will allow marketers to shove down the same set of images, video and sound across millions of consumers around the world has been quickly discarded. Digital brand building, and for the right reasons, has embraced the development and dissemination of more localised brand experiences. Apple’s localised carnival themed campaign in Brazil to push the iPhone 7 Plus is an example:
  • The language of online advertising has changed and so has the ‘offer’ available to brands — When we say ‘offer’ here, it actually means the redefinition of what constitutes an ad on online channels these days. Media owners and content creators have started offering brand builders the concept of ‘original content creation’. The fundamental reason behind this movement is to stop online ads from popping up (which can be ignored or blocked) but integrating brands into the storyline of entertainment (TV shows, movies, original streaming content etc.). There is a new definition of an ad doing the round these days, which advertisers need to get their head around
  • What started off in the early 1990s as an honest and highly creative attempt in brand storytelling and creation of branded experiences, is now under increased scrutiny from marketers (who has lost tonnes of money), consumers (who are dazed, confused and annoyed), regulators (who find advertising ethics and principles getting blurred), industry bodies (as they see the last visage of their control slipping away) and platform owners (who are now experiencing the adverse impact of earning money without any checks and balances).
  • The rise of digital brand building was due to an honest attempt by marketers to use the capabilities of the internet to enhance their brand messages. The fall of digital brand building is a failure of the whole marketing ecosystem, from which it will never recover.
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16 Nov 2017

TECH TRENDS

Tech Trends

The renown editor for the Wired magazine’s Kevin Kelly on 12 converging digital forces rather than describing the future with a list of technologies such as AI or Io T, ‘Wired’ magazine editor Kevin Kelly does a compelling job of showing how tech convergence is leading to 12 inevitable forces: becoming, cognifying, flowing, screening, accessing, sharing, filtering, remixing, interacting, tracking, questioning, and beginning.

Industries will topple, new competitors will emerge, and entire occupations will disappear. “New occupations will be born and they will prosper unequally, causing envy and inequality,” Kelly cautions. It is hard to push back against these driving forces, but we need “vigilant acceptance.”

“Technology is human’s accelerate,” says Kelly. We are moving in a state of continuous flux, with products becoming services and processes, and even nouns becoming verbs. “These forces are trajectories, not destinies. They offer no predictions of where we end up,” he explains. It is up to us to recognize and reorganize ourselves around these forces, as described below.

Becoming
“Technological life in the future will be a series of endless upgrades. And the rate of graduation is accelerating,” says Kelly. “We will be newbies forever. That should keep us humble. Endless Newbie is the new default for everyone, no matter your age or experience,” he jokes.

This, of course, will be hard, uncomfortable and painful. Rather than utopia or dystopia, we are in a state of “protopia” or constant motion. A typical reaction is to dismiss some of these changes, but we all know how the early clunky text-only Internet transformed within years.

We are in an era of a new type of thinking – part machine, part human, with instant access to the world’s connected information, with much of the content generated by individuals rather than institutions. The web is now more a presence than a place. “By 2050 we’ll come to think of the web as an ever-present type of conversation,” says Kelly.

This is the best time to start up, to invent something. “We are all becoming. It is the best time ever in human history to begin. You are not too late,” he says.

Cognifying
“It is hard to imagine anything that would ‘change everything’ as much as cheap, powerful, ubiquitous artificial intelligence,” says Kelly. “The advantages gained from cognifying inert things would be hundreds of times more disruptive to our lives than the transformations gained by industrialization,” he adds.

AI is now powered by cheap parallel computation, big data and better algorithms, with rapid advances being made in companies from the US to China. AI gets better and better with more usage; Google is using AI to improve its search and search to improve its AI. Cognification will happen in arts, performances, laundry, marketing, real estate, nursing, toys, sports and even in robo-car ethics.

New kinds of minds, intelligences and consciousness will emerge. “To demand that AI be humanlike is the same flawed logic that artificial flying will be birdlike, with flapping wings. Robots, too, will think different,” says Kelly.

Impacted jobs will be of four types: those that are better done by robots than by humans, not doable by humans, jobs not imagined yet, and jobs humans want to give up. “The greatest benefit of the arrival of AI is that AIs will help define humanity. We need AI to tell us who we are,” he says.

There will be massive upheaval, but it is inevitable. “Let the robots take our jobs, and let them help us dream up new work that matters,” he recommends.

Flowing
The Internet is an endless copying, sharing and flowing machine. Real-time flows, streams and tags are more important than pages, browsers and links. The cloud of copies has steamrolled industries like music, and transformed books. For example, definitions of printed page, fixed content, physical location, lack of interactivity, and fixed editions have been upended.

What people value in this era of flow is immediacy, personalisation, interpretation, authenticity, accessibility, embodiment, patronage and discoverability. Flows and unbundling allow innumerable consumers to tag, annotate, translate, mash up and enliven content such as media and music. Brands will become valuable through their trust, authenticity will be certified by digital watermarks, fans will pay to attend live performances.

Screening
“We are now People of the Screen,” says Kelly. Flows bring content and interaction to countless screens, and we are “screening” rather than just reading. Screening will change books, music, movies, education, games and eventually everything. Some screens will even be just one word wide.

The web’s great attraction is miscellaneous pieces loosely joined. Book-related activities will becoming “booking” – researching, sharing, socialising. “No book will be an island. It will all be connected,” says Kelly. There will be one large “metabook” – the universal library, the dynamic inter-linked digital-age version of the library of Alexandria.

AI and humans will both tag content. “The link and the tag may be two of the most important inventions of the last 50 years,” says Kelly. Books will no longer sit alone, they will come alive on innumerable screens; they will become a platform for cultural life, not just a better searchable library.

“Books were good at developing a contemplative mind. Screens encourage more utilitarian thinking,” according to Kelly. Book reading strengthens analytical skills; screening encourages association and pattern-matching. Screens are instruments of the now – and will also watch us.

Accessing
“Possession is not as important as it once was. Accessing is more important than ever,” says Kelly. Instant borrowing is made possible by digitisation, real-time on-demand services, decentralisation, and cloud-based matchmaking platforms. The software-as-a-service model has been extended to accommodation, tools, clothes, furniture and toys, and delivers freshness, flexibility and agility to consumers.

Startups are offering on-demand services for flower delivery, gardening, laundry, house calls, coding/design, and even legal marijuana delivery. Blockchain will even decentralise money and trust-based mechanisms. “Expandable cloud computing at discount prices has made it a hundred times easier for a young technology company to scale up,” says Kelly.

Sharing
The borderless Internet has created new kinds of community culture. “Digital socialism is socialism without the state,” explains Kevin. Peer production and linkages have created a new version of the sharing economy, or ‘dot communism’ (according to John Perry Barlow). “Community sharing can unleash astonishing power. The power of sharing is bigger than we expected,” says Kelly. The small glitters can become solid gold when aggregated in a community.

Coordination has progressed to cooperation, then collaboration, and finally collectivism, explains Clay Shirky (Here Comes Everybody). Examples include Pinterest, Reddit, Twitter, Wikipedia, Apache, Craigslist, PatientsLikeMe and KickStarter. “Seemingly impossible things can be accomplished by peers of amateurs when connected smartly,” explains Kelly.

There are crowdfunding sites now for musicians (PledgeMusic), non-profits (Fundly), medical emergencies (GoFundMe) and science (Petridish). Innovation itself can be crowdsourced, as shown by Quirky+GE, TopCoder, Threadless, 99Design – leading to new models of ‘crowd-organising’ and ‘crowd-making.’

Vitamin-like doses of curators and influencers also play an important role here. “Intermediaries of some type are needed to shape the cloud of creativity that boils up from the crowd,” explains Kelly. There will also be some con artists, but they can be addressed by features like rating/ranking, insurance pools and escrow funds.

Filtering
The explosion of content and flows open up new kinds of opportunities for filtering: gatekeepers, curators, brands, friends, cultural environment and even government. Technical filters include search engines, recommendation engines and collaborative filtering; commodity attention is transformed into personalised attention for multiple parties (eg. viewers, advertisers, publishers).

“We are at the threshold of a Cambrian explosion in attention technology,” observes Kelly. Users will also take their own crack at designing ads, which companies can then crowd-source. There are many emerging forms of untapped attention, and a “blank continent” is opening up; there will be even filters upon filters. Filters will ultimately define who we are in terms of preferences.

Remixing
“We live in a golden age of new mediums. We are in a period of productive remixing,” says Kelly. Morphing, recombining and cross-breeding will apply not just to mainstream media but user-generated content as well. Fan fiction and fantasy universes will create new kinds of content. The best works may be those that are remixed the most – but there will also be challenges to existing IP regimes; transformation is a new kind of becoming.

Tools like SketchUp offer major virtual models of major building structures around the world. Literacy is more than reading books, but being able to use digital tools well. “Database cinema” will allow people to create videos with movie components and new kinds of video grammars. “The holy grail of visuality is findability,” says Kevin; AI will help searching within videos.

Interacting
VR and AR are introducing new kinds of presence and interactivity. In AR, an artificial overlay is added to the real world. Nano-cameras in headsets can look back at your eyes and project your exact gaze onto your avatar. Gaze tracking, tools activated by voice and motions, and wearables are interesting trends to watch. “In the coming 30 years, anything that is not intensely interactive will be considered broken,” jokes Kelly.

From desks and onward to our laps, pockets and wrists, computers are next heading into our bodies with embeddable technology. The brain-machine interface will cover more senses, more intimacy and more immersion. Motions can be mapped onto different kinds of limbs (you can “switch” your arms and feet). Your motions can be tracked so that your body and your gait become unique patterns. “Our interactions will become our password,” predicts Kelly.

Tracking
Ubiquitous sensors are leading to the quantified self, personal analytics, life-streaming, quanti-metric self-sensing, and even medical sleuthing. There are self-tracker communities today that even have metrics to track fingernail growth over the years. Tracking opens the door to new kinds of metadata and indexes as traditional forms of content are unbundled and new kinds of flows created.

You can eventually track not just every minute or movement of your daily health, but also every work-related task and every conversation you ever had. Tracking is only at the early stages in society: car movements, ride-shares, couriers, call logs, retail, banking, fitness and book reading.

Integrating all this leads to huge privacy challenges, of course. Where is the trade-off between opt-in tracking, transparency, surveillance, coveillance, and benefits? Traditional rural communities were always tracking each other, but global digital connectedness opens up new dimensions altogether.

Questioning
In the new “technium,” technology is enabling new kinds of coordination, reputation and trust mechanisms. There will also be challenges of “cascaded failure” and calls for international rules of cyber-conflict. “Criminals are some of the most creative innovators in the world,” Kevin laments.

The continuous consumer search for the next big thing and the next big deal is leading to dissatisfaction for the ordinary and normal. We will have to sharpen our sense of observation and criticism by asking deep questions of what we see and even of ourselves. “Questioning is simply more powerful than answering,” says Kevin.

The digital world is both enlightening and distracting at the same time, and usage needs to be balanced and disciplined. Creativity is a mix of focus and time-wasting, along with critical inquiry. “A good question creates new territories of thinking. A good question is the seed of innovation,” says Kelly.

“The paradox of science is that every answer breeds at least two new questions,” he observes. We are asking questions we never asked before, and more than ever before. “A good question is what humans are for. It’s a safe bet that we have not asked our biggest questions yet,” says Kelly.

Beginning
Technology convergence is not just creating a new super-mind or noosphere, but a new beginning. We are all not just in it, we are it (see also the article We are not just watching the future, we are in the future). A new phase is beginning, as the complex inter-connected mesh brings all humans and things into a global matrix.

“You and I are alive at that moment when it first awoke. Future people will envy us, wishing they could have witnessed the birth we saw,” says Kevin. The changes are greater than we perceive, which are the marks of a singularity.

Some more material on the ethics of technology use, impact on children, and governance movements would have been welcome additions to the book. Other topics to address include the environmental impact of digital technologies and how they can be tackled.

In sum, new technology convergences are creating things that seem “impossible in theory but possible in practice” (Wikipedia, YouTube are early examples). “Tissues can do things that cells can’t,” he explains , and we are seeing new entities emerging in the global real-time society.

“Certainty itself is no longer as certain as it once was. The improbable is the new normal,” Kelly sums up.

 

 

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