Your domain name and URL play a big role when it comes to search. The domain you choose also can and does impact your search visibility.
Start with keywords
Before logging into to your favorite domain registrar, take some time to brainstorm a few ideas. It can be helpful to have three to five keywords in mind when doing this exercise.
These words and phrases should clearly define what you do (or want to do). Mix and mash them together and see what looks right and makes sense. Don’t force the process — just let it flow.
Make it unique
Your domain is part of your brand. Making sure it stands out is extremely important for you and your users. Having a domain that closely resembles another popular brand is never a good idea, as it can lead to confusion.
Make it easy to type
If your URL is hard to type, people won’t. Difficult words to spell and long URL strings can be extremely frustrating to your end users. You may be able to add a nice keyword with a long URL, but if the user experience is negatively impacted, you’ll ultimately suffer.
Make it memorable
Word-of-mouth marketing is still the best of all. If you want to help your brand spread faster, make your domain easy to remember. Having a great website won’t matter if no one
can remember your domain name.
Keep it short
Shorter URLs are easier to type and remember. They also allow more of the URL to show up in the SERPs, they fit on business cards better and they look better in other offline media.
Create and meet expectations
What is the expectation you want to set when someone hears your URL for the first time? If they can’t instantly grasp what you do or who you are, you have a problem.
Build your brand
If you can’t find a good domain that meets the previous rule, use branding to distinguish yourself.
Don’t fall for trends
Just because something is trending now, it doesn’t mean it always will. Copying what someone else is doing can lead you down the wrong path. Stay away from odd spellings and lots of hyphens or numbers. Keep it simple, focused and easy to remember.
Try a domain selection tool
If you are having a hard time brainstorming for an idea, no worries, the internet has your back.Try using a domain selection tool to help you find the perfect domain. Tools like
Domainsbot or Namemesh can help you find that perfect domain. But remember to adhere to the advice above when using these tools.
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